- [Narrator] A new year, new goals
and is always a new hue.
Now this year, Pantone surprised us with something unique
and it's actually only been done once before
in their entire brand history.
- This year marks a historical year
as we have not one, but two hues to inspire us for 2021.
As we continue to endure global challenges,
this hues are like the color superheroes we needed.
They are the ying to our yang,
bringing us strength optimism, resilience, and hope.
Our current global reality has made us come together
in ways that we never have before.
These two hues were brought together
to reflect on how we are more than one.
I'll go into further detail about the emotional association
for each of these individual hues in a later movie.
But for now let's focus on these hues
and how they work together to evoke certain emotions.
Illuminating an ultimate great, bring us strength, hope,
resilience, optimism.
It also heightens our experiences
and it drives us to innovate us to innovate.
Color has been important for brands to build recognition
and connection to their audience.
But now we're seeing how color
is becoming an important influencer on our emotional health.
Illuminating an ultimate grace
send us a message of unity across differences.
Seeing how to contrast in colors can come together
to empower us in 2021, should make us realize
how much impact we can have as a humanity
if we start to apply the same principle
in our lives and business.