- [Instructor] There are hues that hold certain meanings,
and when paired with other hues, that meaning can shift.
Because Classic Blue is a grounding shade,
it can pair easily with others.
This opens a world of possibilities,
and I know, too many options can feel overwhelming,
so here's what you can try when using Classic Blue.
You want to lead your color pairings
with the emotions you want others to feel.
This will create a connection with your brand
and how others feel about it.
The hue you use the most will create the dominant emotion,
so consider if you want Classic Blue to be your primary
or secondary or even accent palette.
If you use Classic Blue on printed materials,
test a substrate as a color can shift
from one surface to another.
And it will also shift from screen to print.
And if you're using this hue in your home or office space,
painting an entire room and filling it with Classic Blue
may easily become a sensory overwhelm situation,
so just like your branded elements,
balance is important when using color for our interiors.
You also want to consider your market and demographic
and even current socio-economic issues
as these can drive a connection.
Since blue is a gender-neutral color,
it lends itself to communicate a sense of inclusion.
Classic Blue can help brands foster dependability,
trust, and possibilities,
all while being inclusive and expressive.