- [Instructor] Today, there's so many variations of blues,
and while we name our hues,
it's important to understand that people's perception
of that color may be different.
Someone may consider a cobalt blue, Classic Blue
and navy blue to be the same color.
That is why it's so important to understand
the emotional triggers of Classic Blue,
as they different from other hues.
As you incorporate Classic Blue,
context will help you drive these emotional triggers.
Before we get into these,
let's take a quick look at the historical connections
to blue hues.
Blue was once seen as a barbaric color,
as it was often used in war.
And I'm sure you've heard the term of feeling blue.
If we take a look at this image here,
and we take a deeper look at how it was set up,
it leads us to think that this woman
may be experiencing feelings of sadness
or possibly feelings of being trapped.
Blue later became associated as a spiritual color,
connected to faith, devotion, and in the middle east,
it's seen as a protective color.
We also started to associate darker blues
with a universal sense of spirituality.
One of the most common associations of blue is trust.
This relationship was rooted in the Royal Navy.
They were looking for a uniform color
that would help them withstand the elements
of the sun and the sea, so they started using navy blue.
As people began to see the Royal Navy in their uniforms,
people started to associate blue with a feeling of trust.
Today, we see about 1/3 of the brands in the world
use blue to instill trust.
Now let's take a look at what these emotions
associated with Classic Blue are.
When we look at the sea and sky,
we can't help to feel a sense of calm.
Classic Blue was inspired by the colors at dusk,
and if you've experienced those gorgeous hues at that time,
you definitely feel that sense of calm it inspires.
Classic Blue makes us feel like this photo
of the mother and son.
Her little one seeks the embrace and comfort of his mom,
and he knows she's there for him.
This hue feels dependable and stable.
It essentially grounds us.
Classic Blue also feels elegant and authentic,
and yet it's also contemporary,
giving us so much versatility with how we use it.
It's also inclusive,
and we can see this across cultures on a global scale.
Classic Blue connects us to holistic health,
where we seek a balance between diet, body and mind.
This hue also connects to our environmental impact
as the creation of the blue dye
makes it a more sustainable process
which connects to our need for natural solutions.
Now that you know the emotional triggers associated
with Classic Blue, you can use these to create
a connection with your audience.
Think of how you want them to feel
when they see your product or service.
People are connecting to brands through emotion,
and color is your powerful ally to drive that feeling.