- We can no longer deny the power behind color.
It enhances experiences, drives emotion,
connects culture, amplifies brand recognition,
influences purchasing habits,
and allows self expression.
Over the years, I developed a profound fascination
with how colors make us feel,
far beyond just making a balanced
and harmonious palette.
This is because we connect through emotion.
Color triggers certain emotions
that influences our perception of a brand
and that is why we need to consider context
beyond just color harmony.
Let's try a little experiment.
Apple, Coca-Cola, LinkedIn,
Starbucks, Target, Tiffany.
As soon as I mentioned those brands,
I can guarantee that you picture
their brand colors immediately.
Tied to that was how that brand made you feel,
all within seconds.
When done right, brand recognition through color
can be a powerful ally for your company
and ultimately drive sales.
When Heinz introduced
their EZ Squirt Blastin' Green Ketchup
into the marketplace, they made $23 million in sales,
the highest in their brand history.
While sales did go down after a period of time
and Heinz ended up removing the color
from the product line, it shows us that color
can in fact make a difference.
In this course, I'll offer up some practical advice
along with emotional triggers and associations
related to Pantone's Color of the Year,
among other color trends.
We'll also take a look at how these can apply
strategically for our marketing and branding efforts.
Plus, you'll gain insight on possible cultural influences
and see design examples to fuel your inspiration
for years to come.