- [Instructor] Earlier, we took a look at how to interpret
some data here in Facebook Ads Manager
by clicking on the different tabs:
the Campaigns tab, the Ad Sets tab, and the Ads tab.
In this video, let's take a look
at how we can create custom reports
and save them to use later on
so that we don't have to specify
all of the information that we'd like to see
each time we go in and look at our account.
To do that, we have to move out of Facebook Ads Manager
and into another tool provided by Facebook.
So I'm going to go over to the left side of the screen,
and I'm going to click on the three lines
to view all my tools.
You'll notice that the second tool in our shortcuts
is the Ads Reporting tool.
So let's click on that to access it.
So here in Ads Reporting,
we can create our own custom reports.
We could click on Create Report up here at the top
to create a completely customized report,
but notice that we also have some reports
over on the right side of the screen
that are suggested report templates.
So we could click on one of these.
We could choose the overall performance report
and click to view the report.
Now, this report looks very similar
to some of the reports that we were viewing earlier on
just from the campaign screen,
but notice that we actually have the option
to add different metrics and ways of breaking it down
over here on the right side of the screen.
And that's a lot easier than clicking on the drop-downs
from the campaign screen.
So I could easily add age in here.
I could also add gender.
And again, this is the breakdown.
So when we do that, we're getting a whole bunch of new rows
because we're breaking it down very specifically.
So you've got to figure out how you want
to kind of manage that data
if you're going to be breaking it down like this,
but let's uncheck these for now.
We could also go over here to the Metrics tab.
And from here, we could choose any other metrics
that we'd like to be displayed.
So right now, we're viewing the number
of impressions we've had, our reach.
We could view our frequency.
So how many times is each particular person seeing our ad?
So now we could scroll over.
You'll notice that we have a frequency
over here in the right.
You could also scroll down.
You'll see that there's a whole bunch
of other metrics we could add in here.
So we could look at our CPM,
our cost per 1000 impressions.
Now if we scroll over on our report,
we have our CPM over here as well.
So we're paying 18.28 on average
for every 1000 impressions of our ad.
So you can scroll down,
you'll notice there's a lot of data here.
So you could go in here, you can say, well, I also want to see
how many page likes I got from this particular ad,
how many post shares I'm getting.
And you can just keep going
and adding all this different data.
There's a ton of information in here.
So depending on the type of campaign that you're running
and the results that you're looking to get,
you can create this report as custom as you'd like.
You can also remove some of the data as well.
So I could go up here and I could say,
I don't care about my total amount spent,
so let's just get that off the report.
So you can see here's our page likes, post shares.
Obviously this was a campaign to drive traffic to a website,
so it probably isn't that important for us
to view page likes in this particular report,
but once we're done
and we feel like we've customized this report
and we're getting all the data that we want,
we can go up here to the top and we can save it.
So we could just click on Save,
but we could also click on Save As,
since we used a template.
So I could call this Custom Performance Report.
And then we could save that particular report.
So now if we go back to the All Report screen,
you'll notice that we have
our custom performance report in here as well.
Again, you can create a completely new report
and I'll just click on that real quick,
because you'll notice that a cool feature of this
is we don't just have to create a pivot table,
we could create a bar chart.
So we can click Continue.
And you'll notice now we're looking at an actual chart.
This one is broken down by age.
So if I uncheck age,
now we're just kind of looking at the total report here,
but we could say, let's break it down by gender instead.
So we can see our total spend for male viewers was 4.60,
for females was 1.79.
We can see we reached more than two times as many males.
So why is that?
Was that based on our targeting
or was that based on the copy of our ad?
Do we want to reach more females
or are we only marketing to males anyways
and we're happy with that data?
You could create a whole bunch of different bar charts.
You could save this one for gender,
then you could go in here and you could choose age
and you could save that one as an age report
and you can go down and you'll see
there's some more data as well.
You could look at impressions instead of reach.
So you really have a lot of ability in here
to completely customize your reports
and then save them so you can view them later on.
So we won't save our changes for that report,
but now I could go into the general report.
And if we were running a new campaign,
that campaign would also be listed here.
And I could see this general report,
this is a report that I created,
but I would be able to see my new campaign
here in the general report.
So I wouldn't have to keep creating this report
over and over again.
Once you save these reports,
you can use them at any time in the future.
So this is a great way as you're using Facebook Ads Manager
and you start to determine
what data is most important to you,
you can come in here and you can constantly
be tweaking your data points.
You can say, well, you know what,
I really don't care what my cost per 1000 people reached is,
so I'm going to remove that from the report,
but I do care what my cost per result is,
so let's add that one in.
And you can constantly be tweaking these
until you have the absolute perfect report
for what you're looking for.
Notice that up here at the top,
you can share these reports and you can also export them.
So you could export it to Excel.
And then if you're a big, heavy Excel user,
you could create your charts in Excel.
You could use it as a presentation for your organization.
Maybe you're giving a report
on how the advertising is going on Instagram.
You can export that to a system that your organization uses.
So there is a lot of data to be found here
in Facebook Ads Manager after you start running campaigns,
and it's all completely customizable.
So make sure that you're taking advantage of that
so you can improve the performance
of your ads in the future.