- [Instructor] Once your advertisement
has been reviewed, approved,
and starts to be shown on Instagram,
you'll start to collect data here in Facebook Ads Manager.
I'm currently on the account overview dashboard
and notice that we have some statistics
regarding a small campaign that I ran.
From here, we can see the cost per result
over the last seven days for this campaign.
Because the goal of this campaign was to drive link clicks,
successful link clicks are considered a result
for this campaign type.
So we can see that we spent
an average of 1.29 per link click with this campaign.
If I click on the dropdown, I can select the results option
and it will show us the total number of results
that we received for this campaign.
If we'd been running multiple campaigns
over the last seven days, they would also be listed here.
That's about it for the accounts overview page.
It gives us a quick snapshot, but not too many details.
So let's take a look at how we can find out more.
If I go to the left side of the screen
and click on the campaigns tab,
we're brought to the page that we saw earlier in the course
when creating our first campaign.
From here, we can see more data
regarding the performance of our ads.
First of all, I also want to show you
that in the top right, you can change your date range.
And I actually am using
a bit of an older date range right now
because I have a more complete set of data for that range.
So you'll be able to see better
how it appears here in Facebook Ads Manager.
But notice that there is some presets
or you could pick a completely custom date range.
So notice that on here, if we scroll over,
we're seeing the number of results that we received
for this campaign,
our total reach, total number of impressions,
cost per result and our total ad spend.
Now, right now we're looking at the campaigns tab.
So all of this data that we're seeing
is specific for this entire campaign,
even if it had multiple ad sets and multiple ads
as part of that campaign.
But we could click on the different tabs.
I could go to the ad sets tab,
and now I can view data for each particular ad set.
Alternatively, I could go to the ads tab
and I could view the data for each particular ad.
So this is a good way
to compare and contrast ad sets you're targeting,
a good way to compare and contrast your different ads.
Maybe one ad set
has a much lower cost per result than another.
Well, you may want to think about relying more heavily
on that particular ad set in the future
because it's being more efficient for you.
So this is a great way to just compare, you know,
those different ad sets and ads.
You can really do some of your own AB testing
just looking at the difference in results
from those different ad sets and ads.
I want to show you how you can customize
some of the data that we see here.
So right now,
notice that we're looking at this performance report.
So if I click on this columns dropdown,
we have performance selected,
but I could have selected a different report.
So I could look at an engagement report.
And so now I'm seeing all of the post reactions,
how many people saved the post, how many people shared it.
So there are a number of different reports in this dropdown,
and you can select different ones
to view different types of data.
Sometimes they're going to be valuable
depending on the type of campaign that you're running,
and sometimes they're not.
You know, for instance, the video engagement report
might not be that valuable for us
because this was just an image ad.
But if we were running video ads,
that would be a really important report for us.
So, depending on the type of campaigns that you're running,
you can utilize some of these different pre-set reports.
Now, you can also customize these reports
if you'd like as well,
by clicking on the customized columns option.
And then you'll notice that we have
all of these different areas
where we could select, say, clicks,
and now we could choose
do we want to show unique link clicks in our report?
Do we want to show outbound link clicks?
So you can customize it however you'd like.
You can go through all of these different areas
and add and remove the different pieces of data
that you'd like to see in your report.
But I'm just going to click on cancel for now.
I want to show you a few other things here
from this kind of campaign screen
here in Facebook Ads Manager.
So we were looking at this columns dropdown,
but there's also this breakdown dropdown.
And we could break it down by time.
So, we could break it down by, say, day.
And now you'll notice that we have
some more rows over here on the left
showing us specific days.
So, you know, on this day, you know,
we had two post reactions.
And, actually, let's go back to the performance report.
I think that'll look a little nicer for us.
So yeah, we can see that we had, you know,
five results on 30th,
one result in the 29th, three on the 28th.
So, you know, maybe we could look through that data and say,
well, what is different about those days?
Why did we perform better on one day than another?
Were our users at work one day
and they weren't looking at our Instagram ads?
Or, you know, maybe they were at work
looking at our Instagram ads.
We can try and find out what the best day of the week is
for those that we've targeted,
so that in the future we can run our future campaigns
and specifically run it on those particular days
that our previous campaigns performed best.
So there's a few different breakdowns
that you can take a look at in there, as well.
You can also look at, you know, by delivery.
So this is, you can look at, you know, by age.
So we can see how many impressions we're getting
per age group.
So we can see we've got, you know,
this is the 65 plus age group.
We've got 55 to 64, 45 to 54.
So obviously we're getting a lot of impressions
for the age group 18 to 24, 25 to 34.
Is that because of our targeting?
Or is that just because
they're more likely to be using Instagram?
You might have to dig a little bit deeper
to find out why exactly that is,
but you can certainly utilize this information
when creating your campaigns in the future.
If we go back up to the right here,
there's also a reports dropdown.
And we're going to look at how we can create custom reports
later on in this course,
but notice that there are
some standard reports in here, as well.
So we could look at not just age but age and gender,
and it takes us into this, you know,
other report where we see the breakdown
by age group and by gender.
So, just another way to drill down a little bit deeper
to see some more information.
This does take us into the ads reporting section
of Facebook Ads Manager.
And again,
I'm going to dig a little bit deeper later on in the course
in how you can create custom reports in this section,
but you should be able now to go to that campaign screen
and really start to see the performance of your campaigns
and dig down and find out the reasons why certain ad sets
are performing better than others.
And, you know,
it's all about improving your results in the future.
And the best way to do that is to look at the data
that you already have from previous campaigns.
So don't forget to come in here to Facebook Ads Manager
after you've run a campaign and take a look at your data
to find out what's performing best
and what needs improvement.