- In this video,
I want to talk about advertising on Instagram
with promoted posts.
So far in this course,
we've been advertising using Facebook ads manager,
which is certainly the most robust way
to advertise on Instagram.
But if you're looking to get a quick ad up and running,
you can use content that you've already uploaded.
So here I am on my Instagram profile
and I have an upload right here
that I'd like to use as a promoted post.
So it's a picture of me editing one of my tutorials.
And I think this would be a great opportunity
to use this photo to actually advertise this tutorial.
So right from within this post,
notice to the bottom right of it,
I have a button that says promote.
So let's tap on that.
And when we do that,
it brings us to this screen where we can start creating
an advertisement right here in Instagram.
We first need to select a goal,
so I want website visits with this particular advertisement.
So notice that it's going to add an action button
and I could edit that action button
by tapping on the blue edit button if I wanted to,
but I'll just leave it as learn more for now
and tap next at the top right.
So now we can define our audience.
If it's a certain type of advertisement,
we might have some special requirements.
If it's about credit cards, employment, housing,
all of those categories up at the top,
we can let Instagram choose an automatic audience for us,
which targets people who are like our followers,
which is always a great option
because if people are following us on Instagram,
users that are similar to those users
are probably going to like our content as well.
Or we could tap on create our own.
And you'll notice that we have some options,
just like we do in Facebook ads manager,
to narrow down by location, interest,
and then some demographics at the bottom.
But I'm just going to use the automatic audience.
So I tapped cancel, and now I'm going to tap on next.
We need to set a daily budget
and then the duration for our promoted post,
$5 daily, six days.
That looks good to me for now.
So I'll tap next at the top,
so now we can see all the information about our post,
where it's going to take them.
We could have changed that, again,
by editing that button on the first screen there.
Who we're going to target with our audience
and then our budget and duration.
So we could just click on the blue create promotion button
to begin advertising with this post on Instagram.
I think this is the quickest way to
get up and running with advertising.
If you don't want to spend a lot of time
managing your creatives.
You can use the Instagram filters when you upload a post
to make an image look a little better.
You can even think about it beforehand,
make sure that you're uploading a post
that you're going to want to promote later on.
And then you can come right in here on a mobile device
and you can start promoting your posts.