- In this video,
I'm going to show you how to create
instant experience ads for Instagram.
Instant experience ads allow you to further
engage users on Instagram.
When they click on an instant experience ad,
they'll be brought to a landing page on Instagram,
where you can add videos, images, text,
and a lot more content than you'd normally be able to add
in a regular ad. So let's take a look,
let's move over here to ads manager,
and I'm going to create an instant experience ad
using the same campaign and ad set that we created earlier.
So I'm going to go to campaigns, and I'm going to check on
the Instagram awareness campaign,
and then I'm going to go to ad sets
and I'm going to check the 40 plus enthusiast ad set.
So that way,
when I go over here to ads, and I click create,
it will create an ad as part of that campaign and ad set
that we just selected. So we'll click on, create,
notice that our campaign and ad set are already configured.
So we'll go ahead and we'll name this ad instant experience
and we'll click continue.
So we're brought to the ad creation screen,
which we've seen a couple of times in this course.
So we need to go through some of the configuration options.
We need to select our Instagram account
and we need to go down here to the ad setup.
Now we can leave this initial creative as is.
So this is going to be what they're going to see
when they first see this ad. But if they click on it,
instead of just going to our website,
we're going to add an instant experience,
by clicking on this check box. And now when we do that,
we can either choose a template for an instant experience,
or we can create a custom instant experience.
So let's just see what a template looks like
so we can get an idea.
So if I click on this customer acquisition template,
you'll notice that it's got some different fields here.
It has an image that it has some texts.
Notice it says add context.
There's nothing in there except for that right now,
but this is where it will display.
So we can see a preview over here
on the right side of the screen.
They've added some more text.
That's this text right here.
They added a button that says, write something,
and then they have a destination for where
that button would take you to.
And then at the bottom they added a carousel of images.
So that's this right here.
You'll notice that there's four images here
that you could go through.
There's some more text,
and there's another button right here.
So you can completely customize this.
Now we could use this template. We could go in,
we could change the image, we could change all the texts,
or we could just close this out.
And instead of using a template,
we'll just create a custom instant experience.
It's a little bit more clean to look at the screen when they
don't have all the elements already added.
So notice that from here, we can start adding components.
So the first component that we could add could be maybe a
header, so we'll click okay.
And then we'll just either choose text or logo.
We'll add a text header,
and we'll just say Anson Alex Tutorials.
Could change the background if we wanted to,
but then we can add a second component.
And so what I'd like to add here is a video.
So I'm essentially using a text ad, just an image ad.
And if users click on it,
now they're going to be seeing a video.
So we'll click on video and we need upload a video.
So I have one on my desktop that I'd like to use.
This is just a welcome video
that I use on my YouTube channel.
Okay. So my video has been uploaded,
so it's already checked. So I'll just click on continue.
You'll notice that now that video is in there.
So we could go down here and we could add another component,
we could add, say now, an image.
So we will upload an image.
We'll use that one that we used for stories earlier.
So there's our image down there at the bottom.
Then we could add another component. Maybe we could add,
you know, a little bit of a description.
So we just say tech tutorials for everyone.
And then of course we want to add a button.
We want a call to action, right?
So we'll go ahead and we'll add a button at the bottom,
and we can say, you know,
learn something new today.
And then we can have it go to our website.
And you can see what our instant experience looks like.
So when they click on that initial ad,
which was that creative we uploaded earlier,
they're going to be brought to this screen here in
Instagram, where they see the video.
You can scroll down and see the photo, see the text,
and then they can click to go to the website.
So obviously you can get really creative
with instant experiences.
I think it's a great option for advertisers
that are looking to get those users engaged
right off the bat.
You capture them with your initial ad,
and then you kind of get some free advertising
space there because you can create this whole experience,
you can really sell them on a product or service.
And then of course you can add that
call to action at the bottom.
So I definitely recommend making use of the Instagram
instant experience advertising option.