- [Instructor] Earlier in the course,
we created our first Instagram ad
where we targeted tech enthusiasts
that are 40 years or older.
In this video, I want to create a new ad
that has a different placement.
I want to advertise in Instagram Stories,
but I want to use the same targeting.
So I'm going to save my audience from my initial ad set
before we create a new ad set with different targeting.
So I'm on the campaign screen here in Facebook ads manager.
I'm going to click on the ad sets tab.
Now I'm going to find the ad set I created earlier,
and I'm going to click on edit.
From here, I'm going to scroll down to the audience section
and what we can do is if we scroll all the way
to the bottom, you'll notice that we have the option
to save this audience.
So I'll save the audience and I'll call it
40 plus tech enthusiasts.
And then I'll click save.
Okay, so we've saved that audience.
But we need to create a new ad set so we can have it
advertise in Instagram Stories instead of just the feed
and explore page.
So I'm going to close out of this ad set
and we'll just hit publish draft items.
That's fine. And now what we're going to do is
we're going to uncheck this ad set.
We're going to go to the campaigns tab
and we're going to check the campaign that we want
our new ad set to be part of.
I still want it part of the same campaign.
It's my Instagram awareness campaign.
But we're going to have a different placement.
So now we're going to go to the ad sets tab
and we're going to click on create to create a new ad set.
Notice that our campaign is already selected
and we can click on continue now to create the ad set.
So, first of all, we need to give this ad set a name.
We'll just call it stories.
We can give this ad set a particular budget
and schedule so we can have it start say on the 14th.
We could set an end date if we wanted to, say the 16th.
But where we really want to jump in here
is in this audience section.
Instead of creating an entirely new audience,
we're going to use a saved audience.
So we're going to click on the dropdown
and then we're going to choose the audience
that we just saved, 40 plus tech enthusiasts.
So we didn't have to configure all of the interests
and age, any demographic info.
We saved it earlier, so it's already done for us.
But what we do need to change in this ad set
is the placement.
So we're not going to do automatic placements.
We're going to do manual placements
and we're going to uncheck everything except for Instagram.
And now we're going to scroll down
to the specific placements.
We're not going to advertise this one in feeds or explore.
We do want it to advertise in stories,
but we don't want it advertising in IGTV.
So you can see now we're only going to be advertising
in Instagram Stories, and we can kind of see a preview
of what it would look like over on the right side
of the page.
So if we wanted to customize any more options we could,
but for now, I'm just going to hit publish.
So now our ad set has been saved,
but we need to actually create a new ad.
We need a new creative for that.
So I'm going to click on the new brand awareness ad
and we'll just call this something different.
We'll call it stories creative.
We need to select our Facebook page like we did earlier
in our Instagram account.
Now going to scroll down and we're going to do
a single image video.
Notice that by default it has the image we uploaded earlier.
I don't love that one for stories because stories
is a little bit taller on the screen.
So that's kind of a square ad.
So it doesn't work really that well.
So let's scroll down to the ad creative section.
Let's go ahead and delete this media out of here.
And let's add a different form of media.
We're going to add a different image.
I'm going to upload it.
And I have an image here on my desktop, so I'll click open,
we'll select the image and hit next.
Notice that that is kind of more full screen
so we could crop it if we wanted to,
but I'll just hit next for now.
Do we want our end card?
We talked about this earlier in the course.
Yeah, I think that's nice.
It allows people to access more of our content.
So we'll go ahead and we'll click on done.
So now we have uploaded our creative
and we've changed our ad set to have this ad displayed
in stories instead of the feed or explore page.
So we can go ahead and click on publish.
Now, obviously we could have added more to this ad.
We could have added some text,
but just wanted to give you an example of creating
a new ad placement.
So notice that now for our campaigns,
we still only have these two campaigns,
the one that was originally in my account,
and then the Instagram awareness campaign that we created.
But if we go to ad sets, we now have three ad sets,
the one that was originally in my account,
and then the two that we've created.
So we've got one, you know,
targeting the tech enthusiasts that are 40 years or older,
but the placements for that ad set is just the
feed and explore page.
But then we have this second ad set called stories
where we're still targeting the same people,
but we're placing the ad in stories
and we've uploaded a different creative.
So if we go to our ads, you'll notice that we have the
AnsonAlex.com creative and then the stories creative.
So these are both part of that same campaign, but again,
different placements targeting the same people.
So this is how you can make use of the saved audiences
feature here in Facebook ads manager
so you can create new ad sets and change your placement,
but still target the same people.