- [Instructor] After you've created
a campaign in Facebook Ads Manager
and you've configured an ad set for your targeting,
the final step to getting your advertisement up on Instagram
is to configure all of the details of the ad itself.
If you've just finished creating your ad set,
you'll automatically be brought to this screen,
which is the Create New Ad screen.
Alternatively, you can create a new ad
from the Campaign screen in Facebook Ads Manager
by going to, first, the Ad Sets and selecting
the ad set that you'd like to create an ad for.
And then going to the Ads tab and clicking on Create.
Then you could click on Continue.
You'll notice that the campaign
and ad set have already been selected.
And you'd be brought to the screen to create a new ad,
but we're on the ad creation screen for the campaign
and ad set that we started creating earlier in the course.
The first thing that we want to do is give our ad a name,
something descriptive so that we'll be able
to easily identify it in the future.
So we're creating a brand awareness ad,
targeting tech enthusiasts that will hopefully
also drive some traffic to my website.
So I'll just call this ansonalex.com Creative.
Now, the next thing that we need to do is to select
the Facebook page and our Instagram account
associated with this ad.
And obviously,
since we are advertising on Instagram, we want to do that.
So we can click on the dropdown
to see if our Instagram account is in there, and it is.
So this is my Instagram account.
But alternatively, you could've clicked
on that Connect button if you haven't yet
connected your Facebook and Instagram accounts,
but you should've done that as part
of this course earlier on.
So now, we can scroll down a little bit.
And we can start creating our ad.
So first of all, we need to select the format for our ad.
So we can do a single image or video,
we can do a carousel ad, which is multiple images or videos;
or we can do a collection, which is a group of items
that opens up into a full-screen experience.
So for this particular situation,
we're just uploading a single image.
So we'll keep that selected.
Notice, there's an option to add an instant experience.
And I do want to talk about this later on.
So we're going to skip over this for now.
But real quickly, an instant experience includes
a video, plus text, plus some images.
And we just want to upload one image for now.
So we're going to scroll past this part
and down to the Ad Creative section.
So this is where we can actually add our media.
So we're going to click on the Add Media dropdown.
And we want to add an image.
So I'm going to click on Add Image.
I'm actually going to upload a new image.
So I'm going to click on Upload.
And I have this image on my website called
AnsonAlex Creative that I'd like to use.
So I'm going to open that up.
And then we'll go ahead, and select it, and click Next.
So we can crop the media if we need to,
but this one is all set.
So we'll use the original size and click Next again.
Then we have the option to optimize the media.
This allows us to add a little end card
for Instagram Stories.
After displaying your ad, an end card can be displayed,
which will have some of your recent images
and things from your Instagram feed.
So that's up to you.
It's a nice little feature.
When you have the option, why not do it?
So we'll just hit that checkbox
and then we'll click on Done.
So you can see, we now have a preview of what our ad
is going to look like in the right side of our screen.
And because we chose our placements earlier on
in the course when we configured the ad set,
it shows a preview of our ad specifically
for those placements so we can see what it would look like
in the Instagram feed and the Instagram Explore page.
If you had chosen additional placements as well,
they would also be visible to the right side of the screen
in the Placement section.
Notice that when we add our media,
we have this area for the primary text.
And that text is displayed below the actual image.
So you can enter what you'd like there.
I'm going to shorten this a little bit 'cause I think short
and simple is a little bit better for ads like this.
So I'm just going to say Technology Tutorials Made Easy.
And you can see as I do that,
our preview updates on the right side of the screen as well.
We'll scroll down a little bit more here.
Notice that we could
add some additional options if we wanted to.
That just allows us to add more text below our image here.
We can also add a website URL, which I highly recommend.
Because if people are interested
and they tap on our advertisement,
where do we want them to go?
So we'll scroll down a little bit here.
And we'll go ahead and we'll enter the URL
for the website where we'd like users to go.
Now, if you'd like the URL to look a little bit different,
you can enter a different display link.
So it will take them to this http://ansonalex.com,
but it will just show up as ansonalex.com.
Then we can also add a call to action button.
So you'll notice that we have some options here.
So depending on what you're advertising,
what type of business you have,
you can choose one of these options.
So if you're selling a product
and you're linking to your storefront,
you could choose the Shop Now button.
If you're getting somebody to sign up for a gym membership,
you could choose the Sign Up button.
But for now, I'll just go ahead and choose Watch More.
I think that's a best fit for this particular ad.
So then they can click on my website
and they can see my videos.
So if we scroll down a little bit here,
we have the option to add translations
if we wanted to advertise in multiple languages.
That's not really a big deal for this particular ad.
So I'm going to scroll down a little bit further.
And then we also have the tracking section.
So this gets a bit complicated.
And if you're just creating an ad for the first time,
I'd recommend probably staying away from this.
But what you can do here is you can set up Facebook pixel
on your website so that you could remarked to users.
So you might have users
that have already visited your website,
and you only want to show this ad to those users.
You can do that using Facebook pixel.
You can also track when users are clicking on your ad
and going to a specific page on your website.
Notice that there are a couple of buttons in this section.
So you could set up website events.
And if you mouse over the little eye icon,
you can learn more on how to do this.
Like I mentioned,
you have to add a pixel code to your website.
So if you have a web developer,
you may need to get them involved at this point.
But if you're interested in doing remarketing,
using this tracking feature for your ads
is definitely a great option.
So once you have everything configured
and you like how it looks over in the preview section,
you can go ahead and click on the Publish button.
So notice that you can see our ad is now
in the in draft state.
And that's because it's in the process of publishing.
Once that finishes, it will be in review.
And Facebook will go ahead,
they'll just make sure that it fits all of their guidelines.
And if it does, it will then be public.
And it will run either until your budget runs out
or until your end time is reached
that you set earlier on when creating your ad set.
So we've just created our first Instagram ad.