- [Instructor] After creating your first campaign
in Facebook Ads Manager,
the next step is to create your first ad set.
If you've been following along, once you create a campaign,
you'll automatically be brought to this screen,
which is the ad set creation screen,
and this is where we can create our ad set.
You can create a new ad set at any time
from the campaign screen here in Facebook Ads Manager.
You first need to select the campaign
that you'd like to create an ad set for,
and then go ahead and move over to the ad sets tab
and click on create.
You'll notice that the campaign is already selected,
and then we can click on continue
to go to the ad set creation screen.
But here we are in the ad set creation screen
for the campaign that we started creating
earlier in the course.
Now, ad sets deal with targeting.
This is how we can determine who's going to see
our advertisements on Instagram.
The first thing that we want to do when we create a new
ad set is to give it a descriptive name.
There may come a time when we have multiple ad sets
in the system and we want to be able to identify
which ad set is which simply by the name.
So we're going to call this one 40+ Tech Enthusiasts.
We're going to be targeting tech enthusiasts
who are 40 years or older.
As we make changes to our ad set, keep an eye
on the audience definition box over to the right.
As we narrow down our targeting, our audience
potential reach is going to change, and you'll see
the gauge move, you know, from more broad to more specific.
Ideally, we want to keep the gauge in the green zone.
We don't want to be too broad or too specific
with our targeting.
So notice that we have the option to configure a budget
and schedule for this particular ad set.
So remember, we can have multiple ad sets as part of
the campaign, so when we set the total campaign
spending limit earlier in the course,
that was for the campaign.
This is for this particular ad set.
So you know, we could specify a specific start date,
and then we could also add an end date,
if we wanted to as well.
Then we can go down to the show more options area,
and we could add a spending limit if we wanted to.
Again, this is just for this ad set.
So we could say we want to spend a minimum of $2 a day
and a maximum of five.
In the next section, we can specify the audience
that we'd like to target with this ad set.
So notice that we can create a new audience,
or we could use a saved audience, if we had any.
So I've got a few in there,
but we'll create a new one for now.
We're going to go down a little bit, and we can start
to define how we want to target with this ad set.
So we can choose our location.
I'll leave it as the United States for now.
I mentioned earlier that we want to target users
that are 40 years old or older,
so we'll edit the age and we'll change that to 40 to 65+.
We'll target all genders.
And now we can do some detailed targeting.
So we want to target tech enthusiasts,
so I'll go ahead and click on edit here,
scroll down a little bit,
and we can search for demographics, interests, or behaviors.
You can choose technology, and notice that we've definitely
narrowed it down a little bit.
We're at 83 million potential reach,
but we can add more interest and behaviors
to narrow that down even more.
So you can specify as many interests
and behaviors as you'd like.
Now, in the next section, we need to configure
our placements, and this is really important
because we want to advertise specifically on Instagram.
Remember, you can advertise on Facebook as well
here in Facebook Ads Manager,
so we want to choose manual placements.
We're going to scroll down and we're going to uncheck
all platforms except for Instagram.
So now we have Instagram selected, and we can choose
the specific place in Instagram that we'd like to advertise.
So we went over all of these different placement options
earlier in the course, but you can specify whether you want
to advertise in feeds, in Stories and Reels,
in-stream, Instagram search.
Actually, that's going to be more for Facebook,
so I think, yeah, most of our options for Instagram
are up here in either feeds or Stories and Reels.
So yeah, we want to advertise in the Instagram feed.
We can also advertise in the Instagram explore page.
You know, maybe we don't want to advertise
in Stories for this ad.
And then down here in in-stream, this would be for IGTV.
So if it's a video, that's great, but if we're not doing
a video ad, we can uncheck that as well.
So we're going to be advertising in the Instagram feed
and the Instagram explore page.
There's a few other options here in the optimization
and delivery section, so we can go to show more options,
and it lets us know that we're going to
get charged per impression.
For certain campaigns, we could change this,
but with the brand awareness campaign, by default,
we're getting charged by impression
and there's no way to change that.
The same thing goes up here for the cost control section.
Because we're using the brand awareness campaign,
we're using a lowest cost bid strategy,
so we cannot change our cost control,
but for certain types of campaigns,
you would be able to do that.
You can see that with this method.
Facebook's going to aim to the most ad recall left,
and it's going to spend our entire budget.
So once you have everything configured here for your ad set,
you can go ahead and click on the next button.
And that is going to take you to the actual
ad creation screen, where we can upload our creative
and specify some details, specifically about
what our advertisement is going to look like.
We're going to take a look at this in the next video,
but so far, we've created a campaign,
and now we've created an ad set, we specified which people
we'd like to target, and we've also modified our placement
to make it so that our advertisements
are only being shown in Instagram.