- [Instructor] The first step in publishing advertisements
to Instagram is to create a campaign
in Facebook Ads Manager.
A campaign specifies what our marketing objective is going
to be for our set of advertisements that are encompassed
within that campaign.
So here I am in Facebook Ads Manager,
and if you're using Ads Manager for the first time,
you may automatically be brought to the new campaign screen,
but I'm on the account overview screen,
as you can see from the icon over here on the left.
And to create a new campaign from here,
I'm just going to click on the green create button.
The first thing that we need to do
when creating a campaign is we need
to choose our marketing objective.
So we have three main categories for our marketing objective
that is awareness, consideration or conversion.
And then within those three categories,
we have some sub categories.
So, you know, under awareness,
do we want to just create a brand awareness campaign?
Or do we want to reach as many people as possible?
For consideration, do we want to drive traffic?
Do we want to get engagement from users?
Do we want to get app installs?
Conversions, do we want to convert potential customers
into customers?
Or are we just looking to get some store traffic?
So you're going to choose the option
that best fits your situation.
And for this example,
I'm just going to create a brand awareness campaign.
So let's click on that option and then click on continue.
So the first thing
that we need to do is give our campaign a name.
This isn't going to be something that's visible
to the end users who are seeing your advertisements.
This is just for you on the back end,
here in Facebook Ads Manager.
So you know which campaign you're looking at
when you're taking a look at your analytics,
or if you need to make changes to a particular campaign.
So we'll just call this Instagram awareness.
In the campaign details section, we can click on show more
and we'll be able to set a campaign spending limit.
This means that regardless as to the number of ad sets
and creatives we add as part of this campaign,
the total amount spent will never exceed this amount.
This is a good, full stop for spending option
if you want to make sure that you don't overspend.
I'm not going to go ahead and add anything
in there for the campaign spending limit for now,
but feel free to, if you'd like.
Now we have the option to create an AB test
while creating this campaign.
And what that does is it will allow us
to use multiple creatives
and we can still reach the same audience
with the same goals, and then we can gauge the performance
of those two different creatives.
So we can do some split testing that's built right here
into Facebook Ads Manager.
Maybe not something that you want to do
with your first campaign,
but as you become more comfortable with Ads Manager,
it's definitely a great way to increase the effectiveness
of your ad campaigns.
So we'll leave that off for now.
The next thing that we need to specify,
are some budgeting options for our campaign.
First of all,
we have this option that's turned on by default,
that's the campaign budget optimization.
What this will do is within one campaign,
we can have multiple ads sets and within each ad set,
we can have multiple creatives.
So while creating the campaign
with the budget optimization feature we can decide,
do we want to optimize our budget to be spread
across all of our ads sets?
Or do we want to let it just kind of run based
on our targeting and you know,
one ad set might be displayed a lot more than another,
so that's really how we can make use
of this budget optimization feature?
Generally speaking, if you're doing this for the first time,
you don't have a lot of firsthand experience,
I'd recommend turning that on,
just to kind of even things out.
So you might have one ad set that performs way better
than another in terms of like the click
through ratio and that sort of thing.
But then maybe next time you run this campaign,
you can put more money into that particular ad set.
But for now,
we'll leave campaign budget optimization turned on,
and then we need to specify our campaign budget.
So from the dropdown, you'll notice that we can set
either a daily budget or a lifetime budget.
For now, we'll choose a daily budget
and we'll turn it down a little bit,
we'll make it $10 a day for our daily budget.
Now with our budget set,
we can go ahead and we can click on the next button
in the bottom right corner of the screen.
So now we're brought to the ad set creation screen,
and we're going to take a look at this in the next video,
but I do want to mention that this is the first time
that you're using Facebook Ads Manager,
you're probably brought to a screen where you need
to create an ad account
and you don't need to do this every time,
this will only really need to be done once,
but you will have to specify some information,
like the country you're in
and the currency that you'd like to use.
So once you've specified those things,
you'll be brought to the page that's on my screen right now,
which is the ad set creation screen.
Configuring our ad set is the next step
in setting up our first ad.
This is going to help us determine who we're going
to target with this campaign.
And again, we'll be taking a look in the next video.