- [Instructor] In this video I'd like to share some tips
with you for how you can create engaging ads for Instagram.
First of all, remember to captivate with your visuals.
Instagram is all about stunning imagery.
Make sure that your photos and videos really stand out.
Use vibrant colors,
upload images that surprise the user and draw them in
as soon as they see it before they even realize
that they're looking at an advertisement.
Also remember to include a call to action.
It should be clear to the users
what their next step should be
if they're interested in your product or service,
even if it's just a brand-awareness campaign.
Make sure that you let users know where they can go
if they want to find out more information.
If you're not including a call to action,
then you're really missing out
because people may like your advertisements
but if they don't know what they should do next,
then you're not going to be able
to convert them into customers.
Finally, remember to make your ads mobile-friendly.
Of course the copy of your advertisement
and the creative that you're using
should be mobile-friendly, but also,
where users go if they click on the ad
should be mobile-friendly as well.
Make sure that you have a mobile-friendly
or responsive website.
If they're brought to a really long form
where they have to enter a lot of information,
they're probably not going to do that on a mobile device,
so make it simple.
Make it something that's easy to access on a mobile device
because we're using a computer when creating Instagram ads,
it can be easy to forget that, in the end,
they're going to be viewed on a mobile device
so keep that in mind.
If you follow these tips, you'll be setting yourself up
for success with your Instagram ads.