- When it comes to advertising on Instagram,
there are a number of different options that you have
regarding the format and placement of your advertisements.
Generally speaking,
those options fall into one of four categories,
image ads, video ads, carousel ads,
and collection ads.
Right now I'm looking at the Facebook ads guide
at facebook.com/ads-guide
and this website shows
all of the different options for advertising
on Facebook and Instagram.
Let's click on the images section
to see the image ad options that we have for Instagram.
From here,
I can click on the placement dropdown to choose
which placement type I'd like to see an example of.
As you can see for Instagram,
we can advertise with images and Instagram stories,
the Instagram feed, or the Instagram explore page.
Running a stories ad allows you to directly promote
your products or services in users stories feed.
There are a lot of creative options for marketers
when it comes to advertising and stories.
As you can see,
the example on the screen is advertising
30 days free of yoga classes.
Notice that as I click on these different placements,
there are suggestions on the left side of the screen
on how to best use these placement options.
Below the suggestions
are their specific design recommendations,
text recommendations,
and technical requirements.
Before you design a creative for advertising on Instagram,
it's important to decide
where it will be placed on Instagram,
so you can optimize the creative
for that particular placement location.
Using the Facebook ads guide
when creating ads for Instagram
is invaluable to your success and efficiency
so I recommend bookmarking this page.
Let's take a look at some other placement options.
So right now we're looking at the Instagram feed,
but we could also look at the Instagram explore.
Explore ads are very similar,
but they show up on the explore page
instead of the feed page.
Let's take a look at the video ad options.
For Instagram,
we can advertise in Instagram stories,
we can advertise in the regular feed,
the explore page,
or alongside Instagram reels.
You can click on each one of these placement options
to see the recommendations and technical specs for each.
Now let's take a look at carousel ads.
Carousel ads can be displayed in Instagram stories
or in the Instagram feed.
Remember for carousel ads,
you'll need to upload multiple creatives
because carousels on Instagram feature multiple photos,
great for advertising tangible products.
Even better for tangible products
is the ability to advertise
with collections on Instagram.
So I'm going to click on the collection option
and we'll choose one of the Instagram options.
So you can notice that we can advertise with collections and
Instagram stories or the Instagram feed.
Collection ads are available to advertisers
who've created a Facebook storefront
and have been approved to sell products
directly through Facebook and Instagram.
You can tag your products and your photos and users
can click on those products to purchase them directly.
So as you can see
there are a number of different options for advertising on
Instagram.
As I mentioned earlier,
because of the different design specs for each of these
placements,
it's important to come here to the Facebook ads guide,
think about your marketing objectives
and decide on your placements
before designing your creatives.