- [Instructor] To advertise on Instagram,
we need to use Facebook Ads Manager.
You can access Ads Manager at
business.facebook.com/adsmanager.
Make sure that you're logged into the Facebook business page
that you'd like to advertise with
before accessing Ads Manager.
So here I am on the overview tab of Facebook Ads Manager.
Your screen may look a little different than mine
if this is the first time you access Ads Manager
because it's going to bring you right in
to start creating a new campaign.
But in this video, I just want to give you
an overview of what Ads Manager looks like,
where some of the different features are located,
and then later on in the course,
we'll talk specifically about creating advertisements.
I can tell I'm on the overview page because the dial icon
on the left sidebar is highlighted in blue.
This is where we can see a bird's eye view
of all the data regarding our advertisements.
After running a campaign, this screen will show
what our total reach has been, how much we've spent,
how many impressions we've received,
and how many link clicks we've received.
Notice right from this screen,
we could click on the green button to begin creating an ad.
If we click on the calendar icon below the dial icon,
it will take us to the campaign screen.
This is where we can create new campaigns
and manage existing ones.
Campaigns determine the goal of our marketing objective.
So if we wanted to increase brand awareness,
do we want to convert users for sales?
Do we want to sell products and services,
that sort of thing.
Towards the top of the screen,
you'll notice that we have three tabs,
campaigns, ad sets, and ads.
Ad sets determine the targeting,
so what type of users do you want to target
for your advertisements?
And then in the ads tab, this is where
the actual creatives will be located, the photos and videos
that are going to be shown on Instagram.
Now, I also want to show you that towards the top
of the left sidebar, we have an icon
that's three little lines.
And if we click on that, we have access to all of the tools
within Facebook Business Suite.
So we've been inside of Ads Manager,
but Ads Manager is actually part of a bigger tool
called Facebook Business Suite.
And as you use Ads Manager, you'll kind of be brought
back and forth between Ads Manager
and Facebook Business Suite.
So I wanted to show you what some of the
other tools available are.
So you can see right here at the top,
we have some shortcuts.
Obviously we can get back to Ads Manager,
but that's where we are right now anyways.
We could go to ads reporting
where we could see some data on the ads
that we've been running.
We could edit our ad account settings.
We can access our audiences.
We can configure our business settings.
And then if there's any sort of strike on your account
or something's going wrong with your account,
you can take a look at the account quality section.
Now we can also scroll down here and you'll notice that
in the managed business section,
there are a number of different options
for us to manage our business here in Facebook.
But there's also an advertise section.
So you can see right now we're in Ads Manager,
but there are some really useful things in here.
Again, you can access your audiences.
You can go to a creative hub to kind of manage
the creatives that you're uploading,
what they're going to look like.
A few other things as well, your ad account settings.
And then down towards the bottom,
we have the analyze and report section.
And there are a number of analytical tools available
for you to gauge the success of your campaigns.
As you begin to use Facebook Ads Manager for running ads,
many of these tools will be helpful.
For example, you could access audiences
in the advertise section to upload custom audiences
from, say, a spreadsheet.
If you're confused and you can't find something
at some point here in Facebook Ads Manager,
this is the place to go.
Just below the three lines icon,
we can click on the profile icon to switch our accounts
if we wanted to, but I'm just going to
collapse this for now.
And then there's also a home button up here at the top.
If we click on that, it takes us to
the homepage of Facebook Business Suite.
This is more for managing your Facebook page.
You can also manage your Instagram account a little bit
here as well in terms of messages and comments
and that sort of thing, but if you find yourself here,
you can always click on the more tools link in the left side
of the screen,
and then you can click on Ads Manager
and you'll be brought right back into Ads Manager.
I don't like how those UIs aren't very consistent,
but it is the way it is.
Maybe at some point they will update
Facebook Business Suite and Ads Manager
to have a more unified user interface.
But for now, you'll just have to go to
the more tools section and click on Ads Manager
to get back here to Ads Manager.
Also notice that there are some additional icons
towards the bottom of the left sidebar.
The gear icon will take you to your business settings.
The bell icon will take you to your notifications.
So those are any notifications that deal with
your Facebook business page,
or if you have your Instagram account
linked to that as well.
So those can be messages, comments,
but they could also be problems with your account,
with billing, any type of notification will show up there.
You can see we just had one come in
during this video, I believe.
Also notice that there's a magnifying glass icon.
So if you ever need to find something,
you've looked in the tool section, you can't find it,
you can always search for it here as well.
As the course continues, we will continue to dig deeper
and deeper into Facebook Ads Manager,
but hopefully you're comfortable now
with where all of the important items are located.