- [Instructor] In order to start advertising on Instagram,
we first need to change our Instagram account
into a professional account,
so make sure that you're logged into Instagram
with the account that you'd like to use for advertising,
and from your profile screen,
we need to access the settings by tapping
on the three lines towards the top right,
and then tapping on Settings.
From the Settings screen,
we're going to tap on the Account section.
If we scroll to the bottom of this page,
you'll notice that we have a couple options.
We can either add a new professional account
or switch this particular account
into a professional account,
and that's exactly what we want to do.
So let's tap on Switch to Professional Account.
Instagram gives us some information
about what having a professional account
on Instagram really means,
so we can continue through this.
Now we need to select a category
that best describes our business.
For this course, I'm using an account
that is a sporting goods account, it's H+ Sports,
so you can see right now it has sports
and recreation selected.
I suppose that's good enough.
I could also look for a shopping and retail category,
but I like sports and recreation.
I think that fits our brand really well.
So I'll tap Done for here, but notice that, you know,
I could type in there to search for a different category.
Now it asks if we are a business or a creator.
We are a business.
So, as you can see, that's best for retailers,
local businesses, brands, organizations,
and service providers.
We are a retailer, so we'll tap Next.
Now it asks us to provide some contact info.
So we could enter that now.
Obviously, as a business,
it's a great idea to give people a way
to contact you from your Instagram page,
either via email, phone,
or an actual brick and mortar address,
so I do recommend that you enter that.
We have our email address in there for now.
So that's good enough.
We'll just tap Next.
And now, notice it asks to connect our Facebook page.
I mentioned earlier in the course
that in order to advertise on Instagram,
and even in order to convert your Instagram account
to a professional account,
you do have to have a Business Facebook page.
So you can see, I've already connected mine to this account,
but if you haven't done that yet,
you'll just have to log in with your Facebook credentials.
If you haven't created that business page yet,
you'll have to create it first and then go ahead and log in.
So I have the one that I'd like to use selected,
so I'll just tap Next on this screen.
So now it kind of gives us a Welcome Message
and it provides us with some options
for us to complete our profile
and to flesh things out a little more.
Feel free to go ahead and do that,
but I'm just going to tap on the X at the top-right for now.
So we're back in our account and you'll notice it now says
sports and recreation at the top.
We have a few more links at the top.
We have the promotions link, insights and email,
and to just verify that
we have converted to a professional account,
I'm going to tap on the three lines at the top-right.
I'm going to go back to the settings.
First of all, you'll just notice right here,
we have more options.
So you can see there's the business option.
We have the ads option,
which is obviously important for us.
Promotion payments.
But if I tap on Account and go to the bottom,
you'll notice that it no longer says
Switch to Professional Account,
it just says Switch Account Type,
so we can see that we have successfully changed
our account to a business account.
So if you decide at some point in the future
that you no longer want to use this account
as a professional account,
this is how you can convert it back into a personal account.
But for now, we successfully converted it
to a professional account
and now we're ready to start advertising on Instagram.