- [Instructor] Whether you're trying to increase
brand awareness or sell a product or service,
Instagram is a great place to reach your target market.
One of the best ways to do that
is through the use of advertisements.
In this video, I'm going to talk about some of the different
advertisements that we can run on Instagram
and outline the steps that we need to take
in order to get our account set up to run those ads.
Right now, I'm on business.instagram.com
and this website has a lot of great information
regarding how to make use of Instagram as a business,
but I'm going to be talking specifically about advertising.
So let's hover over the goals dropdown towards the top left
and click on advertise on Instagram.
As we scroll down this page,
we can take a look at some of the benefits and features
of advertising on Instagram.
So you can see that we can easily promote posts
with one tab that's kind of like a boosted post on Facebook.
We can target our audience
based on demographics and interests.
We can obviously set our budget,
pretty standard for an advertising platform.
And then we can track our performance with insights
so we can get some analytical data.
Now, if we scroll down a little bit further,
we can actually see some of the types of ads
that we can run, so that's this section right here.
So you can see that we can run photo ads,
either as a single photo
or as multiple photos in a carousel upload.
We can run video ads,
so you can run video ads as a normal video upload,
or you can advertise in stories or IGTV.
You can advertise your shopping posts.
So if you have a Facebook catalog set up with products
so people can purchase your items directly from Instagram,
you could then advertise those posts
so it could reach a wider audience
than just uploading it to your normal feed.
And then we can also make use of the Instagram creators
by doing branded content.
So we can have popular Instagram creators
promoting our products and services.
Now to get started with advertising on Instagram,
you can click on the create an add button
at the top right of the page,
but there are a few things you should keep in mind
before you jump right in.
First of all, you must have a Facebook Business page
in order to advertise on Instagram.
This is because Instagram is owned by Facebook
and ads for Instagram are created and managed
in Facebook Ads Manager.
So if you don't already have a Facebook page
for your business, this is a great time to create one.
Secondly, you'll need to make sure
that your Instagram profile is set up
as a professional account.
And in the next video, I'll show you how you can do that.
Once you've completed these two steps,
you can head on into Facebook Ads Manager
and begin creating ads for Instagram.
In Ads Manager, you can set your budget,
configure targeting, and publish your ads to Instagram.
It may be a good idea to take a look
around the Instagram for Business website
a little bit on your own before getting started.
It features a lot of strategies
and tips for marketing on Instagram.