- [Anson] Instagram is one
of the most popular social media apps available.
With an array of tools
to help advertisers reach their target market,
Instagram plays an important part
of any digital marketing strategy.
In this course, we'll look at how
to use Facebook Ads Manager to run advertising campaigns
on Instagram and how to target specific users
based on interests and demographics.
I'll show you how to review analytics
related to your advertising performance,
and I'll provide suggestions on how you can use that data
to improve the success of your ads in the future.
I'm Anson Alexander and I've been working
in the online publishing and marketing industry
for over a decade.
I've built an online presence that's reached tens
of millions of users, and a following
of nearly 200,000 users.
I'm excited to help you improve
your digital marketing efforts
by sharing Instagram advertising secrets and best practices.
Now let's work on standing out from the competition
and get started with Advertising on Instagram.