- That's it.
You've completed this course,
and now you're more prepared to embrace social media
as a leader at your organization.
Whether you'll be sharing company news on a regular basis,
disputing misinformation, or discussing the principles
that drive your leadership approach,
social media is a dynamic tool
to accomplish those objectives
and more if used purposely.
It is essential that you integrate social media
into your communication practices
with a clear strategy in mind
to gain the full benefits and avoid the pitfalls.
The next step is to create an action plan
for how you'll put my recommendations into practice
by using the worksheet I've provided with this course.
Remember that the strategies I've discussed here
cover a wide range of opportunities a leader has
for using social media effectively.
But that doesn't mean you have to use them all.
Pick and choose which tips and use cases make sense for you
as a leader and adapt them to your company's goals
for the marketing medium.
For more insights on how to better communicate
and connect using social media,
subscribe to my newsletter on embracing marketing
the right way or reach out to me at brianhonigman.com.
Don't forget that social media is just a tool.
How you decide to use it is what truly defines its impact.