- [Instructor] Supporting your company on social media
should work both ways, as the organization's accounts
on these networks should occasionally promote
what you're sharing as well.
The goal here is to bring attention to your messaging
and build your own following through the promotion
of what you're sharing on social media from the company's
accounts, like how the investing company Betterment
regularly retweets the tweets of employees to promote
their insights, their attendance at a company event,
and when they speak at an industry conference.
The goal is to drive visibility to what leaders are sharing
on social media while at the same time helping to humanize
the company by prominently featuring real voices
behind the brand.
Require that your company's accounts occasionally promote
your professional posts and others from key leaders
at the organization as part of a mix the content
being shared.
In most cases, the company is likely to have a larger,
more engaged following on social media than its leadership
does especially at first.
Well, unless you're Elon Musk.
In addition to sharing your posts, a company's social
accounts should also mention leadership in their posts
when relevant to drive attention to their active
social profiles.
For example Away, the luggage company, shares articles
that their CEO is interviewed in and mentions her Twitter
handle within their tweets.
The tweet on the left features an article about packing
for a ten day trip in one bag, which is useful to their
audience of travelers, but also provides visibility
for their co-founder's Twitter account.
From her Twitter account, she also regularly retweets
the tweets from the company and shares original posts
about their progress as there's a collaboration
between their efforts.
It's time to sync up the activity on the company's
social media accounts with your own to help the organization
reach more people and achieve its next stage of growth.