- [Instructor] While what you're sharing
on social media is the most important factor
to keep in mind, how often you're posting does have
a significant impact as well.
The algorithms that surface posts on most
social network consider how often
an account is publishing content
among many other factors.
Not to mention, it's very easy to forget
about someone on social media unless
they are sharing content regularly,
building a cadence of what type of information
to expect from them on a regular basis.
The algorithms that surface posts on most
social networks consider how often
an account is publishing content
among many other factors.
Not to mention, it is very easy to forget
about someone on social media unless they're sharing
content regularly, building a cadence
for what type of information to expect from them.
And that's why sharing consistently
on social media matters.
The best way to avoid falling short is to set
a specific schedule for how often you'll be publishing.
You're more likely to find success
with your use of social media if you're able
to commit to publishing on a daily or weekly basis
as sharing less than that will make it
difficult to stand out.
Recognize that not all the content you're sharing requires
the same amount of effort and time
making it easier to get certain posts published
in a timely manner than others.
For example, writing an article on LinkedIn is more
of a commitment than publishing 100 character tweet
which should be accounted for when you're planning
what to share.
Spread out the more in-depth content
you're planning to publish to ensure
multiple posts back to back aren't as
time consuming for you to compose to stay on schedule.
There isn't one specific schedule
anyone should follow in terms of what day of the week
and time to post, but instead aim to be active
a daily or weekly basis across channels.
For example, Aaron Levie, the CEO of Box,
often publishes tweets and retweets on Twitter
three to five times each week on industry news,
company updates, and more.
As compared to the VP of product management
at Halo Neuroscience who shares posts
and articles she's written and content from others
on her LinkedIn about once a week.
Set up a simple editorial calendar
to map out what content you'll be sharing
in the near future, whether it's detailed
with the exact post to publish, or a general theme
for what to cover.
It really depends on what's most useful to you
and your process of getting organized.
One way to maintain a consistent publishing strategy
and an organized calendar is by scheduling content
with a social media management tool like Buffer,
Hootsuite, or MeetEdgar.
Using a tool to schedule your social media
content saves time and can keep your approach
to social media organized in one place
making it easier to create a consistent routine.
Pay close attention to how often you're sharing
as it's a factor impacting your ongoing visibility
on social media.