- [Instructor] Leadership at a company matters.
According to data from Glassdoor,
people are even willing to take on roles
with a less than ideal work-life balance
if they get to work with iconic leaders.
Employees want to know that their company has
a clear direction and a worthwhile purpose
behind its strategy to stay motivated
and aware of how their work contributes to that mission.
Express strong leadership with social media
to communicate and reinforce your guiding principles
and build a thriving company culture in the process.
Here's how.
You as a leader need to consistently communicate
what values drive the organization
as it pertains to what's happening at the company
and the industry at large.
Like how Michael Dell, the CEO and Chairman
at Dell Technologies, publicly shared an article on LinkedIn
and Twitter on the company's code of conduct
and summarized its key values.
The article included his personal thoughts
on his company's growth, context as to where
these principles come from, why these values are
more important to stand behind
in the current political climate,
and a link to Dell's updated Code of Conduct.
He published the article in conjunction
with Dell being listed among the world's
most ethical companies for the fifth consecutive year
which adds outside credibility to what he's sharing.
Emulate this approach on social media
by making it very clear as to what ideals
you as a leader believe in and how they are reflected
in the way the company is run.
Most of all, put these guidelines into action
by sharing what these initiatives look like in practice
and promoting third-party insight
into what's really happening at the company.
One way to demonstrate how the company's
guidelines are being put into action is discussing
how the organization is addressing a key issue.
For example, the co-founders of the ride sharing
company Lyft wrote an article on Median
and then shared it across their Twitter accounts
on the company's impact on the environment.
The co-founders discussed how they became interested
in how industry impacts the environment,
why Lyft joined the movement to fight climate change,
and what actions they've taken to reduce
the carbon footprint of the company.
They drove attention to how Lyft made
a multi-million dollar investment
and becoming one of the leading voluntary purchasers
of carbon offsets to ensure all
their rides are carbon neutral.
Publicly discussing how the company is taking action
to solve an important issue based on
their leadership's direction gives employees
and customers a strong sense of their priorities.
It is very useful to hear the first-hand explanation
behind a leader's decision to have the company focus
on a certain area, especially when it's
a bold uncommon move.
Not to mention, seeing a leader's ideas
on social media gives employees clarity
and confidence about the future direction of the company
and informs customers about the inner workings
of the organizations they choose to support.
It's time to embrace the use of social media
to demonstrate why leadership truly matters.