- Social media is a wonderful vehicle
for connecting leaders directly with their customers,
employees and the media like never before.
We've seen leaders use social media effectively,
like how Reed Hastings, the CEO of Netflix,
has shared updates on the company's growth
from his Facebook and Twitter.
On the other hand many executives
have made a situation worse due to the response
or lack of one on social media
leading to a loss in revenue, backlash
or even legal trouble.
Unfortunately only 40% of the Fortune 500 CEOs
are active on at least one social network
which means most leaders are missing out
on an opportunity to humanize their company,
establish themselves as thought leaders,
be proactive during a crisis and more.
In this course I'm going to teach you
how to embrace your organizations use of social media,
and most importantly demonstrate the right ways
for you to use these channels as a leader.
I'm Brian Honigman, I'm a marketing consultant,
executive coach and corporate trainer.
I've taught leaders at organizations
like People Magazine, and the United Nations
on how to effectively use social media
to communicate with the public while achieving their goals.
Let's unlock the full potential of social media
to direct your organizations growth
and establish yourself as leader in your industry
at the same time.