- As a small business owner, you know how important
social media can be to connect with your customers,
grow your company, and achieve your goals.
And like everything, doing it well takes time.
In this course, I've shared tips and ideas
showing how to make social media marketing
work for your needs.
Start by listening to what your customers are talking about
and asking key strategic questions like,
what social platforms are your customers on?
When and where would they connect with you?
What types of content can you produce
better than anyone else?
And How can you engage your team?
Then, establish your goals, develop a plan,
and determine which metrics you're going to use
to measure success.
Discover your staff's hidden talents
and get everyone involved, contributing ideas
for your content.
Like your business, social media's not a solo activity.
A good resource is a book, Content Rules
by Ann Handley and C.C. Chapman
that offers a how-to in content creation.
And if you have any questions about getting started
in social media, feel free to connect
with me on Twitter, @martinwaxman.
Think of social media marketing as another touch point
to engage your customers.
Use it to help them and you can bet they'll help you.
And that's the beginning of a beautiful relationship.