- It wasn't that long ago when brands wondered,
what the heck is this social media thing
and how long will it last?
That shifted to a more strategic question
about how to stay on top of the changes
and improve customer engagement and ROI.
But where do you begin?
We recommended you start with a social media audit
and provided a how-to approach
that looks at the platforms
your customers and competitors are using,
and uncovers opportunities and challenges.
And we offered actionable tips to analyze your data,
adapt your plans and create customer-centric stories
that build relationships and trust.
We examined the top social networks,
who's using them and how,
where they differ, and the types of content you'll need
to create to stand out.
And we shared insights about how to refine your content mix,
select the right content management platform,
and optimize your paid, earned, shared,
and owned social media plans
all based on your audience's needs.
If there's one certainty about social media,
it's that it keeps changing,
and your brand has to keep up.
But an awesome story that moves your customers
takes center stage every time.
If you have any questions about what's new on social media
and how it affects your business,
feel free to contact me
on Twitter @martinwaxman or on LinkedIn.
Thanks very much for taking this course.