- [Instructor] With its disappearing images
and limited instructions, Snapchat can seem like
a baffling place for people of a certain age.
Yet, it makes a lot of sense to its younger users.
Snapchat attracts a young audience,
who spend a considerable amount of time on the app.
It's all about vertical video, augmented reality,
and creative expression.
Snapping positions itself as a camera company
and not a social network.
And that makes sense because the camera is your
home screen on the app.
And Snapchat invented many of the features
Instagram and Facebook copied, including stories
and those funny filters and lenses you can add
to your photos and videos.
Navigating the app may seem challenging,
but really it's a matter of swiping left, right,
up and down, and tapping and pinching the screen.
The interface is very responsive,
so you may find you're taken to another screen
in the middle of an action.
And that can be frustrating till you get the hang of it.
A lot of people on Snapchat create personal icons,
or bitmoji, really cartoon-like caricatures of themselves.
And they can include these in snaps and stories
to add some personality.
Snapchat is also a place for publishers and media companies,
like Vice, NBC, People Magazine, and Comedy Central.
They use their discover channels to develop
original content for the app.
One difference between Snapchat and Instagram
is Snapchat lets all users include a link
in an update or a story.
Snap Maps show users what their friends are doing
and also hot spots of activity in your community
or around the world.
You can now shoot up to 60 seconds of video,
broken into 10-second clips.
And any doodles, emoji, geo-filters, and lenses
you use in one video are automatically added
to all the clips.
Snapchat's ad products include Snap Ads, Collection ads
for e-commerce, Story ads, AR ads, filters,
and non-skippable video.
Regardless of which type works best for your brand,
Snapchat has high standards and retains final approval.
Keep your ads simple, and use creative visuals,
minimal text, and one clear message.
You can target by demographics, Snapchat's audience match,
or customers who've previously engaged
with your Snapchat campaigns.
Our friends at Topsy Turvy are looking to try Snapchat
to reach a younger audience.
Next month, they're planning to exhibit at the local
wedding show, so they created an on-demand geo-filter
specifically for the event
in order to reach their customers.
Some brands think Snapchat is a world unto itself,
and in may ways, it is different from other social networks.
But if your company appeals to a younger audience,
Snapchat offers an opportunity to reach them
in a fun and playful way.