- [Instructor] Pinterest, the ultimate social scrapbook,
is aspirational, stylish, sharable, and shoppable.
Its primary audience is Women, and it appeals to lifestyle,
fashion, food, and decor brands.
Essentially, it's a place to find, filter, collect,
and share products, pictures, and ideas,
and these days, Pinterest feels like
it's kind of becoming the new digital mall.
Since it began, Pinterest has been the place to post
and discover images of products you wanted and collect ideas
for projects you wanted to do.
Brands could always have pages,
but marketers jumped on board
when Pinterest launch promoted pins as a way
for business to connect with customers
and create a seamless discovery experience.
Pinterest breakout features lends
its visual search function,
and you can access it from your desktop or mobile device.
On desktop, what you do is scroll down.
Let's click on a pin.
Scroll down again.
When you see the little camera icon there,
just click on that,
and Pinterest will show you items related to your search.
Now, say you want to zoom in and get even closer,
like you want more pictures of that teddy bear, well now,
what you do is you just zoom in on a specific object
in a pin,
and you can see Pinterest shows you similar items.
On mobile, all you do is click on the camera icon
in the top right of the search bar,
take a photo of whatever you're interested in,
and Pinterest will show you organic and sponsored pins
that are similar to what's in your photo.
Your brand can advertise and amplify posts on Pinterest
in a number of ways,
and all of them center on promoted pins.
For example, you can pay to promote regular or video pins,
including photos, videos, carousels, and app installs.
You can target by audience, by keyword, by interest.
You can showcase the products you're selling
in a shop tab right on your profile page,
and Complete the Look uses image search
to recommend products related to a customer's intent.
So say a customer finds a picture of a beach scene,
Pinterest might also suggest sunglasses
and bathing suits they could buy.
A brand like Topsy Turvy could create some shoppable pins
to showcase mouthwatering photos of its cupcakes,
and these could be presented to potential customers
who are in the mood for baking inspiration
and doing a visual search on the platform.
Pinterest is also using AI to let people fine tune
the types of pins they see in their home feed.
That means relevance
and relationships are more important than ever
because when your brand comes up with an image
of what people are looking for,
that's like a pin made in heaven.