- [Instructor] LinkedIn's become the "Wall Street Journal"
of the social media world.
These days, it provides great options for business,
including publishing, live video and ads.
It's also a place to build and manage
your professional network,
discover and follow companies and influencers
and yes, find a job.
LinkedIn's publishing tools let you create content
and position yourself or your business
as a thought leader.
Use hashtags to make your posts and updates
more discoverable and follow hashtags your industry is using
to stay on top of news and trends
and decide if there's a topic where you can add value.
When you have a company page,
you can invite followers, promote your posts and content
and create text ads, dynamic ads, customize to your audience
or prospects and sponsored InMail messages.
LinkedIn lets you target by location, company,
education, demographics, experience and interest
and its matched audiences give companies several options
to get your content in front of the people
you're trying to reach.
Recently, video's become a bigger part
of the LinkedIn experience.
Users can record and upload mobile video
to make updates more visually engaging
with behind the scenes video of your company
or a new product launch and LinkedIn Live
lets brands live stream video like events and company news.
I do want to mention one feature that's been around
for a while and, in my opinion, is worth a second look.
LinkedIn Groups.
With LinkedIn Groups, you can create and manage a community,
exchange ideas, share links and collaborate.
The key is to start organically and post content
your customers want and need
or answer questions they may have.
As with any relationship, it takes time,
but with a good moderator and an engaged community,
you can turn your group into brand ambassadors or advocates.
LinkedIn also lets small and medium-sized business owners
promote their company offerings right from their profiles.
So with a paid subscription,
an entrepreneur like Audry Topsy could feature
her baking and cake design services
alongside her personal expertise.
This gives her another way to showcase Topsy Turvy Bakery
when her name comes up in a search.
LinkedIn is the only B2B-exclusive social media platform.
It lets you and your business showcase who you are
and what you do best.
It can help your company attract customers,
employees and partners and for individuals,
it lets you demonstrate thought leadership
and build your network so you'll have more opportunities
when you're looking for a client, a staff member
or even for your next job.