- [Instructor] Where do you go to find out
what's going on in the world, Twitter.
It's the place we discover
the latest information or breaking news.
In fact, Twitter's CMO called it
a place to see what's happening right now.
And that's been one of Twitter's main challenges.
People just don't understand what it does.
Its fast-paced news feed can make you feel
like you're always behind,
and it's been seen as a home
for online trolls and harassment.
Twitter's been making adjustments
like adding better controls over how you hide replies
or block cyberbullies
and moving to a simplified algorithmic newsfeed
that shows you more content they think you'll like.
Like many social networks,
Twitter's putting a big emphasis on video
and especially live streaming.
They've partnered with big sports, entertainment,
and news outlets to be a source of live video content
like the Oscars' Red Carpet pre-show.
In addition to taking users behind the scenes,
this offers brands a chance
to engage with customers virtually at a major event.
You can also use live video to launch new products
and showcase your company.
Some of Twitter's other features
include DM or Direct Message Cards for customer service.
Brands can include buttons in tweets
that take customers to various DM accounts
where their questions can be handled privately.
But if you're using Twitter for customer service,
you need to be responsive.
Let's look at one of my favorite Twitter features, lists.
Twitter lists are a great way
to organize who you follow by theme.
For instance, if you're a brand like Topsy Turvy Bakery,
you can add your top customers and influencers to a list.
This curates a feed where you can see
what they're talking about
without the distractions of the main feed.
And it lets you find opportunities
where your brand can jump into a conversation
or help in a more natural way.
Twitter's approach to advertising
is built around the concept of Promoted Tweets.
These include text or text and link only
and Twitter Cards,
the visuals below a tweet
that display photos, GIFs, and videos.
You can use Promoted Tweets
to build followers or engagement, increase web traffic,
generate awareness for apps,
or use Quick Promote to amplify an individual tweet fast.
Twitter also offers Promote Mode,
a monthly subscription that automatically boosts
all your brand tweets.
Twitter's live video and easy-to-use promoted tweets
let brands amplify organic content
or create posts for paid campaigns.
Twitter's also a good way to engage customers
and provide quick customer service.
The thing to remember is customer expectations
often match the speed of the platform,
so when you're having a conversation on Twitter,
make it as close to real time as you can.