- [Instructor] And that concludes this course on social CRM.
Now, the right social CRM tools and strategy
will empower your organization in establishing meaningful
and transparent relationships with your customers.
And as I covered in this course,
your organization's social CRM strategy must come first.
Take the time to start developing this strategy,
and first begin with understanding
your organizational goals for using social CRM.
Then move to what tools, platforms
will be assisting you with this initiative.
To help you with this, I recommend checking out HubSpot.
They have an extensive knowledge base,
along with a lot of very thorough
and interesting case studies, as you see here.
You can filter these case studies by industry,
company size, or solution.
This way you can see how other organizations
similar to yours are using and leveraging social CRM.
For those looking to take a deeper dive
into understanding social CRM,
check out the book Social CRM for Dummies.
It's jam-packed with a lot of great information.
It is my sincere hope that this course has opened you up
to the unlimited possibilities of using social CRM
to grow your business, and I hope it's given you
some ideas on how you can begin
to leverage it within your organization.
This is only the beginning, so make sure
that you stay current, be strategic,
and find the right tools to help you.
Feel free to leave your feedback and comments on this course
or get in touch with me on Twitter @socialMegAdams.
I'd love to hear how you're using social CRM
in your marketing efforts.
Good luck.