- [Megan] Hi, I'm Megan Adams and welcome to this course
on Social Customer Relationship Management.
I'm a Social Media Strategist who's helped to
significantly grow many brands and businesses
through creating Social Customer Relationship strategies
and growing robust and engaged online communities.
Social CRM helps to combine all the information pulled
from social media and other conversational platforms
and uses CRM analytics to determine how your organization
can best use this information, be it developing a better
sales process or forecasting market trends.
I'll be covering the fundamentals of social CRM
and showing you how a social CRM strategy enables your
organization to better engage with your customers
in a transparent and more powerful way.
I'll also be explaining how to choose a social CRM platform,
how to allocate resources for this new initiative,
while identifying working with online influencers,
engaging with prospects and customers,
and how to build out social media focused customer
service initiatives.
I'm excited to show you how you can implement social CRM
in your organization and showing you how you can
leverage this new and really effective way of marketing
to the social customer.
Let's get started.