- [Instructor] Congratulations on completing
the Social Media ROI course.
There was a lot of content here,
so great job in getting all the way to the end.
If not everything quite sunk in, no problem.
Just go back and review past lessons
until you're comfortable.
Through this course, you learned about tracking
the value of social media,
how to build an effective strategy,
and best practices for creative testing.
You also learned what tactics work
on Facebook, Instagram, and Twitter,
as well as how to reverse-engineer
any new channel that becomes popular.
But your journey is only just beginning.
Social media is an endlessly evolving topic,
and all the major platforms are making changes every week.
Don't get overwhelmed.
You have the foundation you need
to understand how to drive ROI on social media,
and can figure out anything else
with enough research, trial and error.
If you're looking for inspiration about what to tackle next,
I recommend you dive deeper into branding.
The most advanced social media marketers
incorporate principles of brand advertising
and creative strategy in their work
to maximize the effectiveness of social media.
In addition, LinkedIn Learning has a whole library
of other social media
and marketing courses for you to absorb.
I hope you found this course useful
and can use what you learned
to be more effective in your role.
Social media is one of the most powerful channels
for driving ROI, and if you can continue to master it,
you'll be able to help any business grow.