- If your audience is on a niche or new channel
you want to know what tactics are working,
so you can make your ROI before other marketers pile in.
Best practices change frequently
and not every tactic will work for your business.
So you need to learn how to quickly reverse engineer
what's working for others.
So we're going to use the example of Tik-Tok.
I'm going to dive into my process
for figuring out a new channel.
So the first thing I do before even
signing up for the platform,
is I search for tactics.
So here I've searched for Tik-Tok social tactics
and I'll usually open up most of the posts at the top.
And what you're going through
and looking for in these posts is tactics to test.
So you can see here usage for hashtags.
That's pretty common across all social media
but here you go, use Tik-Tok effects in your posts.
So I didn't know what Tik-Tok effects were,
and by reading this, I now know a little bit more
and I can note this down as to something I might want to try.
As you go through these just remember
that like not everyone
is an expert when they're posting.
You know you have to take the advice with a pinch of salt
and you'll find a lot of conflicting advice as well.
So, as you go through
it's important just to take notes of things
you might want to test
and see if they might apply to your business
rather than buying and believing everything you're reading.
As well as tactics to test
one thing I really recommend you look for
is what I call ambitious accounts.
So these are accounts that frequently get linked to
in best practice forums,
because they're doing interesting innovative stuff.
So as you go through you can see
this is one example, the Washington Post
where they are frequently cited as being good at Tik-Tok.
So if I click through to the Washington Post,
and then I'm going to scroll through their feed
and see what they're doing.
So there's a few patterns that I can notice straight away.
One is that it's all this guy.
It's all the same person.
And that's interesting in and of itself.
If I'm thinking about my Tik-Tok strategy,
maybe I need to nominate one person in my company
to be the main person that posts.
But you can go through you can see
he's doing Super Bowl posts.
He's following different trends.
His Wall Street bets.
As you get to pick up here,
what is the culture of the platform?
You're going to see a lot of big brands
as well as innovative brands, smaller brands,
copying the latest trends
and trying out trying to jump on the bandwagon.
And this is a great way for you to figure out
what's actually going on.
So if you'd never heard of Wall Street Bets
you might now have a tip off
that this is a trend that you potentially want to look into
and see if we can make a meme or contribute a post.
The final thing I recommend
is to set up a mastermind group.
This is where all of the good stuff happens
because most people don't want to share
all of their best insights.
And even if they do want to share them,
they don't have time to because it takes time
to write a blog post or record a video.
So I recommend setting up a mastermind group.
It could just be
a group of friends or colleagues,
could be people from other companies
that are all trying to master Tik-Tok.
And I'll keep it to maybe five to eight people
and it could be a WhatsApp group or a Slack message.
Whatever it is.
You want to message these people multiple times a day with,
Hey, I just tested this.
Hey, have you tried this?
Have you read this?
These types of posts are really important
because it's going to one, increase the urgency
to master Tik-Tok.
You get naturally competitive in this mastermind group.
But also two, it's going to make you
get a lot better quicker
because you're going to support each other
and hold each other accountable
to the different goals that you're setting.
You're going to get interesting insights
into what's working for them.
You can try them out for yourself straight away.
And it's a much tighter feedback loop
than what we started with.
Now that you know how to reverse engineer tactics
from any new channel.
The rest is up to you.
Observe what's working for other ambitious accounts
and then test and learn what works for you.