- [Instructor] If you plan to build
your business on LinkedIn,
you'll want to know what tactics work so you can drive ROI.
Best practices change frequently,
and not every tactic will work for your business,
but here are a few ideas to get you started.
One thing that works really well
in business-focused social networks like LinkedIn
is sharing surprising statistics.
For extra impact, put the statistics in an infographic
or overlay it on an image.
Posting long-form personal stories
broken into easily readable chunks
can drive a lot of engagement on LinkedIn,
but this does work.
It works because it's entertaining, easily digestible.
And also, when you click read more on the post,
that sends an engagement signal,
which boosts your ranking.
This is a really underutilized tactic.
Go through and find a post that you agree with
or disagree with and add your two cents.
Now, every important company leader actually reads
most of the comments in their threads,
because they care about their engagement, too.
So you can get in front of some really high-value audiences,
both the original post author,
as well as the people reading that post
and reading the comments thoughtfully.
So this is really, really useful.
And just by posting on a few different things,
you can build quite a reputation within an industry.
Now that you have an initial set of tactics for LinkedIn,
the rest is up to you.
Observe what's working for other ambitious accounts,
then test and learn what works for your business.