- [Instructor] If you dare to enter the arena of Reddit,
you'll want to know what tactics work
so you can take your ROI to the moon.
Best practices change frequently,
and not every tactic will work for your business,
but here are a few ideas to inspire you.
Power words trigger a positive
or negative emotional response.
Using a few of these words
can make your headline stand out on Reddit.
But don't overdo it.
Redditors can be fiercely anti-marketing
and might react badly to overuse.
Each Reddit is its own community with rules and etiquette,
so you need to read the room.
Research the culture first and then contribute value.
It can be quite easy to get banned on Reddit,
which is hard to overcome
because they also mistrust burner accounts
or accounts that don't have much history.
Reddit comments are ranked using a Wilson score interval.
What that means is that views without upvotes
count as a negative signal.
So one way you can capitalize on this is by laddering up.
Comment on smaller subreddits with less competition
and more chance of upvotes
because they just want some interesting dialogue,
and then ladder up to popular threads
once you've built more of a reputation.
Now that you're armed and ready to fight on Reddit,
the rest is up to you.
Observe what's working for other ambitious accounts,
and then test and learn what works for your business.