- [Instructor] If you want to join
the conversation on Twitter,
you'll want to know what tactics work
so you can grow your ROI.
Best practices change frequently,
and not every tactic will work for your business,
but here are a few ideas to inspire you.
Tweetstorms or Twitter threads
can drive multiple engagement loops.
Think of them like a playlist for your tweets.
Not only do these posts get more interaction,
but they're usually much easier to write
than blog posts or other types of social posts.
And they come across as more authentic, as well.
People love to answer questions on social media,
and in particular on Twitter,
because everyone has an opinion.
By engaging people in conversation by asking questions,
you're getting a lot of people to respond underneath.
When they do respond, then your posts will show up
in their feeds for their friends, as well,
so it can really increase the reach.
This is something that's worked
since the beginning of Twitter, newsjacking.
People go to Twitter for real-time news,
so being quick to comment on something in real-time
can drive a lot of engagement,
like the famous Oreo cookie post during the Super Bowl
when the power went out.
A word of warning, though,
steer clear of capitalizing on tragedy or politics
to avoid backlash.
Now that you have a few smart tactics for Twitter,
the rest is up to you.
Observe what's working for other ambitious accounts,
and then test and learn what works for your business.