- [Instructor] If Facebook is your channel,
you want to know what tactics work
so you can take the shortcut to ROI.
Best practices change frequently
and not every tactic will work for your business.
But here are a few ideas to inspire you.
Facebook groups are the new pages.
Organic posts get a lot less traction nowadays.
You don't reach as much of your audience,
but Facebook is actively favoring group posts
in the newsfeed and in notifications.
Be careful to follow group etiquette
when you join a group,
and if you start your own,
make sure you decide from the beginning
whether it's for hardcore fans or for a wider audience.
Think about Facebook's incentives.
They are trying to beat YouTube and TikTok,
so give them what they want
by posting videos natively on Facebook.
Do not link out.
Square videos that grab attention in less than three seconds
and have captions are likely to work the best.
The average age of a Facebook user is increasing,
but the biggest group is still 25 to 34-year-olds
and they love memes.
Meme accounts are amongst the most popular on Facebook
because they're perfect for killing time.
So users are already browsing for this type of content.
Now that you have a few ideas
to get you started on Facebook, the rest is up to you.
Observe what's working for other ambitious accounts,
then test and learn what works for you.