- [Presenter] Some of the people
who like your posts will check out your profile
to see what you have to offer,
will they like what they see?
Here are a few tips that are useful to follow
to optimize your social profile.
This is my personal Twitter account
although I have optimized it to promote my business.
One thing I want you to check out is my profile picture.
It's a professional headshot, it look friendly.
This is actually what I look like
and I never change this photo.
The reason why I don't change it is that
every time I post now, people will see that.
And subconsciously they'll recognize
that this is Michael's post.
This is my brand.
And if you're constantly changing your profile pic
then you're resetting your brand every time.
However, one thing I do change is my cover photo.
This is only seen by people who visit the profile
so it's fine to change and what I use this for
is to communicate that I am a real person, I'm a human,
I do interesting things.
And that hopefully will make me more likely to get a follow
because they know I'm not going to just talk
about business or boring things like, yeah,
I'm actually a person too.
If you are a business however,
I think that you should potentially change the cover photo
to something it's a bit more branded.
Now looking at my description,
I build myself as a data-driven technical marketer
and that's really important because right away,
I'm telling them what to expect.
If you like data and if you like technical marketing,
potentially I'm a good person to follow
but am I worth a follow?
Well, that's what I hit in the next few sections.
10 years experience, 50 million spin across channels
and also the Founder of Ladder Digital grit to 50 people.
So this does a few things.
One, it establishes my credibility
but two it also gives them somewhere else to look
if they want to find out a bit more about me.
So you can see if this is an interesting business
and if I've done a good job growing it
then that builds even more credibility for me.
The final thing that I end on is my call to action.
Now, a building vexpower.com.
So if they're interested in what I'm doing now,
a lot of people will click on this link and go through.
If they don't find that link, there's also this link here.
And then finally I have the pin tweet
which is all about promoting Vexpower.
Now I recommend that this isn't a pure sales tweet,
it needs to have some editorial content
otherwise people will be put off and scroll past it.
So here for example, this is a real tweet that I put out
that got a lot of traction and it provides a timeline
of how I quit my job and started working on Vex Powers.
So I think this is important.
You need to add a human element into each post
so that people can engage with you,
they want to build a relationship with you
but you can't be promotional whilst doing that.
With a well optimized social media profile,
you can make sure that all of that hard work
you did posting, doesn't go to waste
when they hit your profile.