- [Instructor] Social media campaigns
can be quite time-intensive.
So if you want to generate a high ROI,
it's really key to invest in automation tools.
Let's take a look at some of the tasks
that can be automated by popular tools.
So the first thing
that every social media manager looks at is,
how do I schedule my posts?
And the tool that I've always used as Buffer,
although there are alternatives like Hootsuite.
The way that Buffer works
is you connect your social account.
So I've connected my Twitter account here
and then you can just add your tweets in here
rather than posting them directly through Twitter.
So I'm just going to put some test language here, test one,
I'm going to add another one to the Q test two,
you can also add photos or whatever it is you need,
you can go back and edit or delete them as well.
So what it's done is it's added them to today
and if I add a test three and then test four
it's going to automatically push out to tomorrow.
So, what it's doing is limiting
the number of tweets you put out per day
and then automatically adding them
to the queue for tomorrow.
And if you look here,
you can see when the tweets are going to be sent
and they've chosen perfect times based on their algorithms
and based on their data
on when is good to actually put out a tweet.
So it's based on my local time zone
which is Europe, London
and they've selected these specifically for me.
So that's really, really interesting.
And the final thing that's quite interesting is
you can click and drag these wherever you like.
So if I only want to post once per day,
I can drag this into Thursday and then drag this into Friday
and whatever I like.
So, now I have a queue of tweets,
I can kind of look at what's coming up in the pipeline.
I can move things around.
And this is really, really fundamental
to managing your social media accounts.
Second one I want to look at is Meetedgar.
So this one is a little bit less well-known than Buffer
but I find it quite useful
and it works in a very similar way in terms of scheduling
but it does something that Buffer doesn't necessarily do
which is it recycles your old content?
So, if I just add, test one,
and then maybe I want to add a variation
Test one variation, whatever I want to post here
I can add multiple variations to it
and what it's going to do
is then kind of cycle through those tweets
and then add them to future days
but vary them up based on these variations that have added.
So this can be really, really powerful.
I need to click on to the social network
that I want to share
and they're connecting my account in the same way.
And then I could also do Advanced settings if I like,
I can expire content at a specific time of day.
But yeah, I'm just going to let Meetedgar handle it for me.
So if I go say to Library,
then it's added everything to my library
and I can go here to schedule.
So you can see it's automatically chosen times
just like Buffer a little bit different
in terms of an algorithm and in terms of scheduling
but you can see here that it's added this post
to the suggested times, then I can click into here
and then change a specific time and date if I like.
So each time it posts, it's going to recycle that tweet
and this is really powerful in terms of a tactic
because most people forget to schedule
and post their best content again and again.
You expect that everyone in your audience
has seen that tweet the first time
but it's really not likely
by rescheduling and recycling old posts get a lot more ROI.
The final thing we're going to look at is share this
which is these social network buttons
that you see on websites.
So this is a good example.
This might be in line in your article
just underneath a title
and it's convincing more people to share your posts
because a big part of social media is not just you sharing,
but getting your audience to share as well.
And you can customize these buttons, which is quite cool.
You can select which social networks you want.
So maybe I'm not interested in Pinterest,
but I am interested in Reddit
and then I think you can click and drag here as well.
There you go.
So you can put the most important ones first.
You can also change the way it looks,
make it small, medium, large
at the share counts if you like,
really whatever you want, that's quite flexible.
And it's not just the inline buttons,
you could also do the buttons that pop out on the side,
which is quite cool.
And this tends to work pretty well for some designs
and then you can also add sharing onto the images.
So if you hover over the image,
then it's prompting you to share that image as well.
So this is really, really valuable
and yeah, I see something like uptake of 5-10% more shares
when I add this to my blog.
Actually installing it is pretty simple as well.
In the next page
they basically give you some JavaScript code
that you can copy and paste onto your website.
They should work on every page.
So these are just three of the most popular automations
but there are many more that you can look into
and you can even create your own custom automations as well
if you have access to a developer
and I recommend investing in automation,
because it really compounds your ROI.
The more that you automate, the more time you have saved
and then that time that you saved
can be reinvested into more automation.
So that really increases your ROI
and that's what a lot of the best teams do.