- [Instructor] Are you struggling
to measure the ROI of social media?
Social can be a powerful channel for driving ROI
but very few marketers get it right.
Done well, you can grow your business
through organic social tactics without having
to spend a penny on advertising.
Many chase that dream, but few make it a reality.
I'm Michael Taylor.
I have a decade of experience in marketing,
so I've spent countless hours learning
what works in social media.
As the founder of a 50-person marketing agency
called Ladder, I've helped hundreds of businesses
grow via organic channels and generate a positive ROI
from their campaigns.
Join me on LinkedIn Learning, where we'll cover topics
like calculating conversation, amplification
and applause rates, arbitraging from earned to own media
and choosing the face for your brand.
You'll learn all about creative testing,
profile optimization and tactics that work
for the most popular social networks.
It's time to finally make money from all that time
you spend on social media.