- [Narrator] In our busy world,
despite being so connected by social media,
texting apps, and the internet, we're lonelier than ever.
That means individuals are looking
for new and meaningful ways to connect.
A community does just that.
It provides its members with a feeling of belonging
and a network of people they can connect with.
That's why so many brands today are focusing
on building online communities
for their customers, employees, and fans.
A great quote talking about online community
and community management is this one.
"Community management brings your brand to life online,
"like there's a real person
"with a real personality behind real interactions,"
and that's what community building online does.
It provides you the ability to serve your customers
at a deeper level.
You can provide fast customer support in real time.
You're able to connect with your members
and connect them with each other,
so that networking takes place, as well as collaboration.
You create this direct feedback loop
from your customers and members, and that'll help you
with market research, product development,
and just understanding what people think of your brand.
At the end of the day,
an online community will grant you access
to an engaged audience of your customers.
This is something that marketers are always looking for
to be able to engage with their community directly.
An online community can be spread out all over the internet.
There's not just one place you have to build it.
Communities take place in Facebook, Twitter,
Instagram, Pinterest, Quora, LinkedIn, and Reddit,
just as some examples.
They can also take place on your website
in the comments section on your blog post.
The location really isn't as important
as how you manage your community.
Exceptional community management will ensure the growth
and vibrancy of your community.
Investing and building a strong community
will help you build a loyal fan base
and help you hit other business goals along the way.