- The companies that will continue to succeed
are the ones that customers request by name.
With so many options today,
brands that will stand the test of time
will connect with consumers emotionally,
respond to shifting cultural attitudes
and have a genuine purpose.
Marketing on social media is an opportunity
to communicate these facets
beyond the short term merits of your products
and instead build long-term loyalty through differentiation.
Hi, I'm Brian Honigman and as a marketing consultant
and NYU adjunct professor I've had the privilege
of working on social media campaigns
for a range of leading organizations.
And that's why I'm here today,
to share this LinkedIn Learning Course
on what the most successful companies do
to earn results from their
social media marketing activities.
To excel with social media at your organization,
I'm going to teach you how to create a social media strategy,
communicate more effectively on these channels,
and of course, measure your results.
Unlike other forms of advertising,
social media allows companies to reach customers regularly
with entertaining, educational, and promotional messaging
they can respond to directly.
So let's dive into become better social media marketers.