- [Keitha] "The more you read, the more you know.
The more you learn, the more places you go."
Dr. Seuss.
It's now time to put it all together
and complete your mobile marketing worksheet.
Our ideas coming to mind
as to how you want to build your mobile marketing strategy?
The next step from here is to fill in the details
of your mobile marketing worksheet.
I've included an example company for reference.
Here's a few final thoughts.
There are three characteristics of a successful
mobile marketing campaign.
Consumer insights,
measurability, and innovation coupled with CFO.
You must be able to know your customers likes, dislikes,
goals, and aspirations.
You also need to have the means to measure
the success of your campaign.
And finally, think outside the box
to create something that's convenient and fun
with a compelling offer.
Here are a couple of additional considerations.
Millennials and Gen Z populations have grown up with media
and digital services that are available
anytime and any place.
If you plan to market to these audiences,
they expect convenience with services
facilitated at the push of a button via their mobile phone.
So, take this into consideration
when developing your mobile marketing strategy.
Once you get comfortable with the strategies
presented in this course, and you're ready to innovate,
think about technologies such as augmented reality
or voice assistant apps.
I encourage you to check out companies
such as Burger King and the BBC Good Food,
a leading food media brand in the UK
that are leveraging these technologies
as part of their mobile marketing strategy
with positive results.
The reality is, our digital devices are not going away.
By implementing a mobile marketing strategy,
you'll be in a better position to reach your audience
and achieve your business goals.
And once you launch your campaign,
you can leverage the mobile marketing scorecard
to measure your success.
Thank you for investing your time with me.
Feel free to connect with me
on LinkedIn and Twitter.
Please share your mobile marketing experience
and tips in the Q & A
section of this course.
You're off to a great start.
Here's one final quote.
"Today is your day.
Your mobile marketing strategy is waiting
and now you're on your way!"