- [Narrator] An average mobile app loses 77% of its users
within three days of launching.
Ouch.
With this in mind, you may want to take the mobile journey
on your own, or you may want to get a little help.
Let's take a look at the types of third-party partners
you may need to execute your mobile marketing strategy.
When selecting a third-party partner,
take into consideration the size of the company,
it's communication skills and it's passion for your project.
If you decide to have a mobile app,
here are some top questions to ask yourself
when evaluating a mobile app development company.
Does the provider offer custom development
or will they give you an out-of-the-box solution?
What types of apps can the provider develop?
iOS, Android or cross-platform?
Do they develop apps in your niche?
Does the provider have the capability to create an app
with a seamless user experience and an appealing design?
There's lots of competition
so you want your app to stand out
and you want your customers to have ease of use.
Do they have case studies?
Ask the agency to see examples of their work,
for example, mobile apps they've created.
See if there are any reviews of the company
and/or reviews on mobile apps they've created.
What is the developer's position on testing?
You want a provider that goes through rigorous testing
to prevent technical glitches
and remove the risk of app failure.
Where will they deploy the mobile app?
Google Pay or App Store?
What do their cost include?
Development only?
Development and execution? Promotion?
How will the developer ensure the security of your app?
Do they encrypt the data?
Do they use secure code?
Does the app include a high-level authentication?
What cryptography tools and techniques do they use?
Now, you may choose to develop the app yourself
and you want someone else to promote the app
or execute other mobile marketing tactics.
Here's some things to think about when selecting
a mobile marketing agency.
Do they have experience in mobile marketing?
What industries do they serve?
How many companies have they worked with,
or mobile sites have they worked on?
Ask to see their portfolio.
Review client testimonials.
Are they using mobile marketing for their own business?
You want someone who practices what they preach.
What types of mobile marketing activities do they support?
SMS, mobile ads, mobile websites, M-commerce,
strategy and planning?
Mobile advertising networks.
Let's move on to mobile advertising.
In the world of apps, there are eight types
of mobile advertising platforms
and five primary mobile advertising formats.
If you plan to leverage mobile advertising
as one of your marketing tactics,
you should consider the following.
What types of ads will you use?
Video and native ads are the most popular formats.
What is your preferred advertising business model?
In other words, how do you want to pay for your ads?
Cost-per-click, aka CPC, or cost-per-install, CPI,
or cost-per-mile, which is 1,000 impressions,
cost-per-action, CPA, or cost-per-view
are common ad models.
Do you want incentive or non-incentive traffic?
There's lots to consider here,
so unless you're familiar with the mobile ad networks
you may want to hire a third party to handle this for you.
It all boils down to your capabilities and needs.
If you don't have the expertise in-house,
you may want to consider choosing a third-party partner
to help.
The mobile landscape is competitive
so consider third-party vendors
who are invested in your success.