- [Instructor] 81% of consumers regularly check emails
using a smartphone.
In this session, we're going to discuss
why you need to have a mobile first mindset
when designing an email.
We'll also discuss best practices
regarding design, copy and images
when developing email campaigns.
A person's mobile phone is like an everyday accessory
similar to a watch or jewelry.
It is a device that is typically with a person at all times.
Besides making phone calls,
consumers use a mobile device to check email.
One study found that nearly 42%
of all email opens happen on a mobile device.
That's a smartphone or tablet
versus other devices like a desktop or PC.
Research by Statista found that in 2018,
around 50% of consumers open email on a mobile device.
Now we're going to discuss
some email design best practices for mobile.
First, build an email that responds to
and reformats the content of the email
based on the mobile device
in which the email is being viewed.
Here's a pro tip.
Keep it simple.
Use a single column layout
because it is the easiest email layout
that adjust to the mobile device.
Two, be concise.
Use short and crisp messaging.
Avoid long and wordy emails.
Here's another pro tip.
Make your email easy to read by making it scannable
by using headers, bullet points
and short paragraphs of text.
Three, use high contrast designs.
Be conscious of screen brightness that may vary among users.
Contrast will mean better readability.
Four, have a clear call-to-action button.
Make sure the call-to-action buttons are prominent
and have a sufficient space around the button or link
so the user can scroll
without accidentally clicking the button or link.
Pro tip.
The call-to-action button
should be placed near the top of your email.
The button should be 44-by-44 pixels.
Five, think of images as optional.
Not all mobile devices display images automatically,
so make sure your message makes sense
if images are not displayed.
Plan for an image off experience.
Six, test.
Test your email across multiple devices and email clients
to make sure it's formatted correctly
and looks the way you intended.
Litmus is a great application to view emails
in different browsers.
Seven, optimize your whole mobile experience.
Make sure when the reader clicks through
to your landing page, it is mobile friendly too.
The landing page is ultimately
where your customers will take action.
Here's a key takeaway.
The purpose of an email to get a click,
so make it easy for your customers to do so.
Since many people open emails from a mobile device,
it's worth taking a mobile first approach
to designing email and building emails.
Keep in mind that emails can be used
to build brand awareness
as well as generate, nurture and convert leads.
So use these tips to create
a mobile friendly email experience
that will cause your customers
to want to open and take action.