- [Narrator] You see the potential of mobile marketing
and you want in, right?
Mobile apps are projected to generate
more than 935 billion US dollars in revenue
via paid downloads, and in-app advertising in 2023.
So, let's explore how to market your mobile app to stand out
from the crowd and gain visibility.
Mobile apps are popular, useful,
and have the potential to generate revenue for you.
Creating a mobile app is typically
the first channel considered
when thinking about mobile marketing.
When building your mobile app marketing strategy,
you want to focus on App Store optimization or ASO.
ASO is the process of making your app rank high
in different search engines
within the Apple App Store, or Google Play Store.
There are three elements of ASO.
Keyword research.
The goal of keyword research is to match your search terms
with your App Store listing.
Keep in mind that people will type in short keyword phrases
since they're on their mobile phone.
This means many of your competitors may be using the same
or similar keywords, so choose your keywords wisely.
Mobile app icon.
Next, create a professional app icon.
You want your app icon to stand out.
The app icon will click through to your App Store
listing page, and to optimize your App Store listing
for download conversion,
you'll need to have a compelling title
and description with keywords.
Explain the benefits of your app and use professional
looking screenshots of your app user experience.
And the third App Store Optimization tactic is to focus
on increasing your rankings.
Likeability and promotion are two keys to high app rankings.
Your app must be amazing in order to maintain high rankings.
Ask yourself, does my app offer something people want?
Apple and Android monitor how people use your app
once it's downloaded.
Frequent use of your app will indicate
that people like your app,
and find it useful or entertaining.
So when designing your app,
think about the following KPIs
or key performance indicators.
The number of app opens.
The more the better.
Duration of each session.
The longer they use your app
in each session, the better.
And great user reviews,
plus the frequency of those reviews.
The higher, the better.
Once your app is in the App Store,
you've got to promote it.
You can use a variety of marketing tactics
by including your app in and mentioning it in blogs,
promote your app in your website,
participate in social media,
emailing your existing customers about your app,
or mention your app on a podcast if applicable.
The ultimate goal of your app is to get
the user hooked.
Design the app to include features that encourage
the user to share content with others,
like a game or collaborate with others.
Select keywords that have high search demand,
but are not too competitive
when planning your App Store Optimization strategy.
And last but not least, when promoting your app
focus on engaging users,
you want your app to become an integral part of their life.