- [Instructor] Have you thought about the tools you will use
to conduct and optimize your mobile marketing strategy?
If you haven't already, that's what I'm here for.
I'll walk you through a few mobile marketing tools
to help you get started.
Just like in traditional marketing,
there's a marketing technology stack,
also called a martech stack.
There's a martech stack for mobile as well.
We're going to focus on the types of tools needed
for a successful mobile marketing strategy.
There are some basic tools that you'll need
based on your strategic goals
and the type of mobile marketing tactics or channels
you plan to implement.
Let's first look at mobile marketing technology.
First is mobile apps.
If you're developing a mobile app, you'll need to determine
if you're going to build the app yourself,
or hire a mobile app developer.
Some developer examples include Appy Pie,
Mobile Roadie, Appery.io, or Zoho Creator.
Next is SMS text messaging.
For texting messaging,
think about the types of phones your target audiences use
and choose the app that's compatible
with both Android and iOS devices.
Some examples include SimpleTexting, TextMagic,
EZ Texting, and Twilio for custom SMS marketing.
Mobile and text messaging offer you the ability
to engage with customers and grow sales.
You can even expand your target audience
to communicate across international borders.
This may be a great marketing tactic
for businesses that want to expand
and conduct business globally.
Let's now look at analytics.
You'll need a tool to measure performance.
You want a tool that will not only give you click data,
but one that will provide you with competitive intelligence,
such as top-displaying ads
and when your competitors launch new ads,
along with what's working and what's not.
Pretty valuable info!
Here are a couple of examples of analytics tools,
Sensor Tower, and mobileaction.co.
Analytics provides insights on app usage, ad creative,
SDK data, and app market trends.
These insights will help you make smart decisions
regarding your app marketing strategy.
Next up is email marketing and marketing automation.
When it comes to email marketing
and marketing automation platforms,
make sure that the platform supports responsive design,
which means that the display of the content will adjust
so the user can easily read on a mobile device.
Users don't want to have to scroll or zoom in
to read your message.
This would create a negative experience,
which can lead to a customer not reading your emails
or deleting the without even reading it at all,
and you don't want that.
Some examples include GetResponse and ActiveCampaign.
More competitive solutions include Adobe Marketing Cloud,
Braze, AppsFlyer, Attentive, and CleverTap.
Last is mobile payments.
If you plan to allow customers the ability
to buy your products or services from a mobile device,
you need a way to accept those payments.
Some options include Clover, PayPal, Apple Pay,
Google Pay, and Samsung Pay.
Keep in mind, mobile marketing is an evolving business,
so the providers mentioned here are companies
that are in existence at the time of this recording.
Remember to continue to do your research
and find out what works best for you.
So there you have it.
There are many different providers of tools,
so do your due diligence to determine which tools
will be best for you and your mobile marketing campaign.
And don't worry, you don't have to do all of this alone.
You can outsource pretty much everything
by working with third parties,
and that's what we're going to explore next.