- [Keitha] 5.4, 52, 82. What do these numbers mean?
Well, 5.4 is the number of hours Americans spend daily
on their mobile phone.
52 is the percentage of all web traffic
that was generated on a mobile device in 2018.
82 is the percentage of US consumers that will read
a text message within the first five minutes.
The connection among these stats is mobile marketing.
Mobile marketing has the powerful ability to increase
brand awareness and loyalty, engage your target audience,
transform your business performance, and generate sales.
These are just a few reasons why you need
to create a mobile marketing strategy.
My name is Keitha Maciel.
I'm a marketing executive, speaker, author, and consultant
with an entrepreneurial spirit who helps businesses
attract customers, influence buyer behavior,
and drive revenue through marketing.
Mobile technology connects and empowers consumers
around the world.
Mobile fuels economic growth now and will continue to do so
for years to come.
If mobile's not part of your marketing strategy,
you'll be left behind.
And I want to put you on the fast track
to implementing your mobile marketing strategy.
In this course, we'll discuss the various elements
needed to craft an effective mobile marketing strategy.
And I'll also provide you with handouts along the way
to help you practice what you've learned.
As digital marketing continues to evolve,
having an effective mobile marketing strategy is essential.
Whether you are a small business, growing business,
or large enterprise, mobile marketing can inspire
repeat buyers and create a community of happy clients
as well as help you achieve your business goals.