- [Tutor] Reviewing the analytics
of your social media accounts is a great way to ensure
that you're posting effective content going forward.
If you're not ready to use a full fledged social media
management app, like Hootsuite or Sprout Social,
Sendible maybe the perfect option
as a tool that features robust analytics reports.
You can connect a number of different social media apps
to Sendible, such as Facebook, Instagram,
Twitter, LinkedIn Google my Business, YouTube and Pinterest.
In regards to pricing,
it's cheaper than the multipurpose tools
mentioned earlier in the course,
but it isn't as budget-friendly as a platform like Tailwind,
which I'll talk about later on in the course.
For $29 a month, you can add up to six social profiles,
which should be enough for most users just starting out.
If you take a look at the navigation column
to the left here from the Sendible dashboard,
you'll notice that you can schedule posts with Sendible.
But I find that its post scheduling features
aren't as robust as with tools
like Hootsuite and Sprout Social,
so I'd like to specifically highlight
the analytics features of Sendible,
because that's where I feel as though it really shines.
So to access the analytics reports,
we can go up to the top here
and we can go to the Measure dropdown.
From here, we'll click on the Reports Hub.
Now notice that there are a number of different reports
you can view.
You can view reports
for each of your specific social profiles,
so we could view our Twitter report.
We could also just view our Instagram report.
But there's also this first report,
which is called the Engagement report,
and this will track the performance
across all of our social profiles.
So let's take a look at that.
Now I do want to mention that
Sendible does take some time to collect your data
and it will work better if you sign up with Sendible
and then you start using your social accounts
for about a month or so,
and then come back and look at Sendible.
Your data will be a lot more accurate
and it will have had time to collect all of it.
But I do have some data in this account,
so let's take a look.
So we can see our audience growth,
but because I recently signed up for Sendible
with this account,
it hasn't collected all of that data yet.
So it's not really that accurate for us,
but let's scroll down to see some more information.
Once you add your social profiles,
you can see the Audience Split report,
which tells you where most of your followers are.
So you can see between my Twitter and my Instagram account,
81% of my followers are on Twitter,
which tells me that it may be a good idea
to be a bit more engaging and spend some more time
on Twitter than I do on Instagram.
There's a top post section, which shows our top posts
based on the number of interactions they've received.
We can see our top photos.
And then like I mentioned,
we can also take a look at some specific reports.
So let's take a look at our Twitter report.
So we can see some of the same data
that we looked at in the overall engagement report.
We do have this Top Followers' section,
which is something that's different.
So we can see our top followers based on
how many followers they have
and how many tweets they've sent out,
so, you know, maybe a good idea to start interacting
with some of those followers
to see if we can reach their audience as well.
Like in the Engagement report,
we can see our top tweets,
specifically to Twitter,
so we can try and find out
which ones have been most successful
and recreate that in the future and avoid
maybe some of our tweets that have been less successful.
But there's a little bit more down here at the bottom
that I really want to show you.
So it has some demographic information,
which is kind of neat.
But even more interesting,
is this Topics and Influencers section.
So we can see, based on our Twitter followers,
what type of topics they're following the most.
So we can see that for me,
a lot of them are interested in social media,
search engine optimization,
social media marketing,
also some online marketing advertising.
So this is a great way to really hone in
on what type of content your followers are looking for.
And I think Sendible is one of the best tools
that you can use, especially for Twitter,
to find out that information.
Now we can also see some recommended topics
over on the right.
So these are topics that we maybe
aren't tweeting about that much,
but that Sendible is saying it would be a good idea
to address in the future.
Scrolling down a little bit further,
we can see in the areas that we were just looking at,
so some of those top topics,
we can see some other influencers in that area.
So we could click to access their Twitter profiles
and maybe engage with them and some of their followers,
we could also see the type of content that they're posting
because that might give us ideas for our own content.
So I really think that Sendible fulfills a niche role here.
It doesn't have all of the robust features
that Hootsuite and Sprout Social have,
but it does have some very robust analytics features
and it's at a better price point.
So Sendible is a great middle ground app.
It does have a lot of multi-purpose options,
you can connect a number of different accounts,
and you can do some social media scheduling
with Sendible as well.
But I would definitely dig into these reports because,
as you use Sendible, once you get it hooked up
and you start using those social accounts
that you've connected with Sendible,
that data is really going to roll in
and you can find some very useful information.