- [Narrator] If you're creating
and sharing content with YouTube,
you may want to enhance your experience
by using the TubeBuddy tool.
TubeBuddy is the most popular third-party tool
used by YouTubers.
Some of the main features include keyword discovery,
enhanced statistical analysis and bulk editing.
Let's take a look at how it works.
Okay, so I've logged into my TubeBuddy account
and I have the Star License right now
which is I think $20 a month.
There's also a cheaper version which is $9 a month
and then there is a more expensive version as well.
I think to access
some of the more powerful features of TubeBuddy,
you do need to subscribe to the Star version.
You can certainly try it out for one month
and see if you like it and then decide whether or not
you want to renew your subscription.
So from within TubeBuddy,
let's take a look at some of the features.
So right here, I have my channel added
and we can look at a few different things.
So I could click on the health report
and it will kind of give me some statistics
regarding my channel
and some of these statistics you can see
in the basic YouTube statistics,
but some of them are also a little bit different.
So you can see how we rank for YouTube searches,
which I think is really powerful.
And then obviously, there's a little red or green arrow
to the left of each of those searches,
which shows me if I'm moving up or down
in the rankings for those keywords.
We can also see some related videos,
so we can see these are actually videos
that our videos are showing up in the sidebar
when somebody else is watching.
So we're definitely getting some traffic
from some of these videos.
We can also look at some traffic sources
in terms of websites.
So where are people viewing our videos?
Obviously, you can see Google search,
I'm getting a lot of traffic,
but then my website is number two, which makes sense.
And then there's a few other ones as well.
So you can kind of look at some of this data
on your own if you'd like.
There's audience data,
so you can see some of the demographics,
but let's take a look at a couple other features.
So I think one of the most powerful features of TubeBuddy
is in the search rank tracking section.
So in here, we can look at a few different areas,
but one of them is keywords to track.
So I don't know if any of you know this,
but I actually got started doing online education
back in 2011 with a Google Drive tutorial.
And I've done a Google Drive tutorial
just about every year since
so that's an important keyword for me
and it's important for me to track that term.
So I've set up a keyword by clicking on Add Keywords
for Google Drive tutorial
and now I can go to the ranking reports
and I'll go ahead and I'll view the report
and we can see that for Google Drive tutorial,
I have this one video here that ranks number seven.
I have another video that ranks 26, 36, 41.
And as time goes on,
I'll be able to see if I'm improving my rank
or if my rank is decreasing.
So this is a good way to see
some of your most popular videos
and see when it's time to maybe update them.
Like I said, I do a Google Drive video almost every year,
so as that video starts falling in the rankings,
it might become outdated and I say,
hey, it's time to update that video.
One thing that I recommend if you're using TubeBuddy
is to install the Google Chrome extension
and you'll be able to see some statistics and suggestions
when you're actually using YouTube.
So let's see how we can install that and how that works.
So if we go up to the support section here,
we can go to this tool list area.
You'll notice that we can install free on Google Chrome
and that's the TubeBuddy extension.
So let's go ahead and do that.
Okay, so we've installed the TubeBuddy extension.
So now let's go ahead and head on over
to my YouTube channel.
Notice that when I first log into my YouTube channel,
it does say that a TubeBuddy sign in is required,
so let's go ahead and do that.
Okay, so now we're also logged into TubeBuddy
and what we can do is we can kind of take a look
at some of our videos here.
So I'll go to this Microsoft Edge video.
If we scroll down on the page,
you'll notice that down here at the bottom,
we start to see some TubeBuddy features.
So first of all, we have some recommended tags.
So obviously, when you're uploading your videos,
you can add tags and these help your videos
show up in search results.
So TubeBuddy might be able to discover a few tags
that you forgot to add
to help increase the visibility of your video.
Now, at the same time,
if we actually go to watch this video on YouTube
and we'll pause it here,
notice that on the right side of the screen,
we have some great analytical information
regarding this video.
So we can see the total amount of views it's had,
how many comments it has, the likes and dislikes.
These are things that we could see anyways,
but then we can scroll down a little bit
and we can see some of the best practices
and it's telling us okay,
we have a high-resolution thumbnail,
but we haven't added any info cards, any end screen cards.
We don't have a pinned comment.
So those might be some ideas for us
to enhance the visibility of our video
by following those best practices.
We can also click this button to show search rankings.
So when we do that, it loads some of our tags
and it tells us that for Microsoft Edge,
we're ranking number eight in search results on YouTube.
And then you can see by that little annotation
down here at the bottom.
Now, at any time when you're using YouTube
and you have the TubeBuddy extension installed,
you can go up here and you can click on this dropdown
to access a lot of the TubeBuddy features.
So one of them that's really popular
with a lot of YouTubers is the Keyword Explorer.
So we can click on that right here on YouTube
and we could enter a keyword.
It gives us an overall score,
so we're only scoring fair
for Google Drive tutorial right now.
We can see some related searches,
so we could click on those to see the analytics for that.
It gives us an overall idea of how powerful this keyword is.
So how is the search volume?
Well, it's kind of in that orange zone
so it's not great, but it's not horrible.
How's our competition?
Kind of in the middle.
Our optimization strength, pretty high.
So this can give us an idea if this is a keyword
that we would be looking to try and rank for.
Based on what I'm seeing right now,
the search volume is kind of low, but so is competition,
so it's still maybe worth it,
but you want to try and find some keywords
that are ranking very high,
that they have a high search volume and a low competition.
That's the sweet spot.
High volume, low competition means an opportunity.
We can also view some different tabs up here at the top.
So we can see the results for this keyword
when people search for it.
And you can see that we do have three matches
in the top results from my channel.
But I can also see who the top ranking user is
and I could say,
hmm, why is that user ranking higher than me?
What can I do to get above them in the search results?
I can look at some historical information.
This is just based from Google trends,
how that search term is ranking over time.
So there's really a ton of features of TubeBuddy
and it's going to depend on how you use your channel,
but the keyword discovery tool is really, really helpful.
And then a lot of the advanced analytics tools
if you're using YouTube heavily,
they can help you compare you to your competitors
and give you an edge on how you can start
out-ranking them in YouTube search results.
So again, if you're a heavy YouTube user,
you definitely want to give TubeBuddy a try
at least for that first month
and see if you find a lot of benefit from it.
If not, you can always unsubscribe.